Duty Free Americas (DFA) has opened the first-ever shop-in-shop in Americas travel retail for single malt Scotch whisky maker The Macallan.
Situated at Panama’s Tocumen International Airport (PTY) Terminal 2, the shop-in-shop extends the collaboration between DFA and the Edrington-owned distiller following the launch of The Macallan boutique at New York’s John F. Kennedy International Airport.
Travellers at PTY can peruse a range of curated liquids from The Macallan in a refined setting that displays the malt maker’s core assortment, plus travel retail exclusive releases and limited edition expressions.
The opening was marked by an official ribbon-cutting ceremony held on 14 August.
Leon Falic, President, DFA said: “We’re delighted to expand our partnership with Edrington and offer The Macallan’s prestigious whiskies at this elegant new shop-in-shop at Tocumen Airport.
“It’s an especially exciting launch as it represents a first in the Americas travel retail channel for The Macallan, continuing the momentum of our joint efforts on opening the first and only The Macallan Boutique in the Americas travel retail at JFK Airport – a landmark opening itself.
A growing partnership
“With a shared commitment to delivering excellence and the highest quality whisky, our partnership with The Macallan is moving from strength to strength as DFA continues to play an integral role in The Macallan’s expansion strategy into the Americas.”
Jeremy Speirs, Regional Managing Director, Global Travel Retail at Edrington, commented: “The opening of The Macallan’s first shop-in-shop in Americas travel retail further strengthens our partnership with Duty Free Americas, building on our successful collaboration for The Macallan Boutique at JFK Airport.
“The stunning space will enable travellers at central America’s busiest airport to learn more about The Macallan’s history and craftsmanship, as well as discover channel-exclusive products and limited releases.”