Tiffany & Co. has launched its latest fragrance, Tiffany Eau de Parfum, at its new pop-up store at New York’s John F Kennedy (JFK) International Airport.

The ‘one-of-a-kind’ pop-up, commissioned by Coty, is said to resemble Tiffany’s ‘highly coveted’ and ‘well recognised’ signature blue gift box. It is open to passengers travelling through JFK T4 until 15 February 2018.

According to Bloommiami, the agency that produced and engineered the pop-up, it has successfully transported the romance, creativity and glamour associated with the Tiffany & Co. store on Fifth Avenue to NY’s JFK.

The retail-focused design agency says it used ‘luxury-driven’ materials to create the 35 sq m pop-up store, which includes polished white marble, satin stainless steel and Tiffany’s registered ‘Pantone Tiffany blue’ on the installation’s exterior.

‘WORLD’S MOST POPULAR PACKAGING’

The activation also includes 18 46-inch monitors synced to two high-definition Tiffany & Co. lifestyle videos.

Commenting on the latest pop-up design, Bloommiami’s Partner Darin Held, stated: “Tiffany’s blue box is a prominent symbol in luxury retail, and it’s considered by many to be the world’s most popular packaging.

“Every design detail in this activation is meant to bring emotion, atmosphere and luxury nuances of Tiffany’s store and envelope travellers in the Tiffany experience.”