Even more competition for the cruise line and tourist business has emerged with the establishment last December of Ultrafemme's Luxury Avenue in Cancun and Los Cabos which claims to offer an 'unmatched shopping experience’ of

exclusive boutique fashion, jewellery, fragrance and cosmetic collections to Mexico from Burberry to Louis Vuitton.

The Luxury Avenue occupies a waterfront location at the centre of the Cabo San Lucas Marina and Ultrafemme says that the complex is the result of 150 designers working to create the exclusive interiors of each boutique.

In a statement released yesterday, Jose Garcia Villarreal, CEO Grupo Ultrafemme said: ‘Luxury Avenue brings to Cancun and Los Cabos an unmatched shopping experience. Just as the name implies, Luxury Avenue brings together the most sought-after designer collections, along with VIP services to give our clients the highest level of personalized service available.’

In addition to the variety of designer names, Luxury Avenue Cancun also offers VIP services such as a Shopping Concierge, professional Image Consulting and Personal Shopper packages, as well as services for specific travellers, including meeting groups or conventions, and destination weddings and honeymoons.

Luxury Avenue is the newest venture from Grupo Ultrafemme which operates through 10 locations in Mexico offering travellers cosmetics, fragrance and skin care brands alongside its Ultrajewels boutiques which feature jewellery and watches.