Victorinox expands presence and footprint with Dufry at Sao Paulo Airport

By Charlotte Turner |

Victorinox-Dufry-Sao-Paulo-leadVictorinox, known as the maker of the ‘Original Swiss Army Knife’, has strengthened its partnership with the world’s leading travel retailer, Dufry, by opening two new spaces at the retailer’s T2 and T3 Arrivals stores at Sao Paulo–Guarulhos International Airport (GRU).

 

They join Victorinox’s existing corner at Dufry’s T3 Departures store and bring the brand’s Americas travel retail points-of-sale to 21.

 

Victorinox says it has shown ‘constant growth in the travel retail sector’ over the past few years, expanding its presence to almost 50 airports worldwide.

 

The 15sq m space at Dufry’s T3 Arrivals store is the first location in Americas travel retail to offer Victorinox’s flagship Multi Tool product range. A selection of items from the brand’s Travel Gear portfolio is also available to purchase.

 

BUILDING VISIBILITY IN KEY AIRPORT LOCATIONS

The second opening – in Dufry’s Terminal 2 Arrivals store – focuses on Victorinox’s Travel Gear portfolio. Travellers can purchase a selection of business and leisure backpacks and hardside and softside carry-on luggage from the Connex collection.

Victorinox-Dufry-Sao-Paulo-airport-2

The new spaces join Victorinox’s existing corner at Dufry’s T3 Departures store and bring the brand’s Americas travel retail points-of-sale to 21.

To support the openings at Guarulhos International Airport the company conducted six training sessions in which over 90 sales staff were educated about the Travel Gear, Watches and Multi Tool products.

 

Thomas Bodenmann, Victorinox Head of Travel Retail, says: “These latest two openings at the largest hub in Latin America are a significant step in our mission to expand our geographical footprint and build visibility in key airport locations.

Victorinox-Sao-Paulo-Dufry

The 15sq m space at Dufry’s T3 Arrivals store is the first location in Americas travel retail to offer Victorinox’s flagship Multi Tool product range. A selection of items from the brand’s Travel Gear portfolio is also available to purchase.

“The new spaces, highlighting our Travel Gear and Multi Tool categories, enable us to showcase our two best-selling categories in travel retail to the millions of people passing through Guarulhos International Airport.”

 

Tobias White, Dufry Global Brand Manager,adds: “Victorinox’s Multi Tool is a world-recognised product that is bought by millions of consumers globally.

 

“We’re pleased to be the first to offer the brand’s flagship product in Americas travel retail – at one of our most important stores globally – alongside the popular Victorinox Travel Gear range.”

 

Victorinox-Dufry-Sao-Paulo-training

To support the openings at Guarulhos International Airport the company conducted six training sessions in which over 90 sales staff were educated about the Travel Gear, Watches and Multi Tool products.

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