World Duty Free Group, has been celebrating its 10th anniversary in Cancun airport (Mexico) for the last few weeks and will continue to do so over the next two months.

Several ‘innovative and original events’, in which passengers play a role in either dancing, singing or jumping, are taking place in WDFG shops. The passenger is at the centre of the celebration.

Festivities include pre-choreographed, music and dance performances, food tasting and exclusive products launches, which are supported by promotions and offers across all categories. “In this way, the company continues to offer passengers an unique shopping experience” says WDFG.

On one occasion, during what appears to be Halloween, dancers dressed up in fancy dress costumes and performed the iconic Michael Jackson ‘Thriller’ and ‘Beat it’ dance choreography, allowing customers to join in when and if they wanted.

To view videos of the 10th anniversary celebrations please visit these links Video 1 and Video 2.