WHSmith North America revs up Utah Jazz with Salt Lake City store

By Kristiane Sherry |

Utah Jazz fans can now buy merch from WH Smith's store at Salt Lake City International

Utah Jazz fans can now buy merch from WH Smith’s store at Salt Lake City International. IMAGE: Stuart Ruckman

Speciality retailer WHSmith North America has delighted Utah Jazz fans by opening a merchandise store for the basketball team at Salt Lake City International Airport (SLC).

Part of the recently reopened section of the airport’s Concourse A, the store is located between Gate 31 and Gate 33.

The Utah Jazz Team store offers jerseys, t-shirts, hoodies, outwear, plush toys, hats, basketballs and more.

Described as a “Jazz fan’s heaven”, the store was designed to appeal to visitors, locals and transit passengers alike. 

“Our team is ecstatic about this partnership, and we would like to express our gratitude to the Utah Jazz organisation and Salt Lake City International Airport for the opportunity to bring this unique store to fans and travellers at SLC,” said Toby Keir, CEO of WH Smith North America. 

“At WH Smith North America, we are constantly looking for ways to elevate the experience of airport travellers, and I know people will enjoy all of the merchandise that the Utah Jazz has to offer.”

Utah Jazz can ‘greet millions of visitors

Chris Barney, Utah Jazz Chief Commercial Officer, added: “The Salt Lake City Airport is the gateway to Utah for visitors from around the world and having a Utah Jazz Team Store prominently positioned within this beautiful new concourse is an opportunity for the Jazz to greet millions of visitors to our state moments after they walk off the airplane.”

Utah Jazz SLC store interior at Salt Lake City

Fans both local and visiting can pick up team merch. IMAGE: Stuart Ruckman

The Utah Jazz store is the latest offering from WH Smith North America at SLC. Others include the recently opened Public Market in concourse A, a LEGO opening, and the Giftology speciality store.

WH Smith North America, which also owns Marshall Retail Group and InMotion, now operates eight stores across the airport. 

The retailer also recently opened seven concept stores at Newark Liberty International Airport’s (EWR) newly renovated Terminal A.

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