WH Smith North America has unveiled two Public Market airport stores at Salt Lake City International which feature local and sustainable brands.
The travel retailer – which owns Marshall Retail Group and InMotion – has combined convenience and news on one side of the stores with fashion and lifestyle on the other.
Utah’s dramatic mountains have inspired the light wood pallet walls, bright lighting and a relaxed colour palate.
The Concourse A spaces champion local and regional businesses that share a focus on active lifestyles and sustainability.
Well-known brands including Tentree, Herschel and Socksmith line up alongside names like Parks Project, a lifestyle line that aims to preserve national parts.
Jewellery business Pure Vida is also present, which has donated over US$4 million to charity. Non-profit Thread Wallets and the Carry on Foundation, which teaches resilience and promotes better mental health through sport, also have listings.
Alongside snacks, gifts, reading materials and travel essentials, the news and convenience side also carries products from local producers.
Vendors include Cox Honeyland, a honey producer from St. George; family-run Avenue Sweets; toffee and caramel-maker V Chocolates; Salt Lake City-based Pop Art popcorn; and local venture Gary’s Gourmet Corn.
Public Market airport stores: ‘Reflecting the city’
“WH Smith North America is passionate about tailoring each new concept to reflect its surrounding city,” said Toby Keir, WH Smith North America CEO.
“Public Market perfectly captures the essence and beauty of Salt Lake City. It has been a pleasure to partner with the teams at Salt Lake City Department of Airports, and we are thankful for the opportunity to provide such a unique concept to Salt Lake City travellers.”
WH Smith North America is planning another new Salt Lake city concept later in 2023, developed in partnership with the Utah Jazz. The space is set to offer travellers merchandise from the basketball team.
Back in May, WH Smith North America opened seven new concepts at Newark’s revamped Terminal A.