WHSmith opens three new doors at Denver International Airport

By Luke Barras-hill |

Three new speciality retail concepts from WHSmith have unveiled at Denver International Airport (DEN).

Market 5280 and WHSmith are open at the airport’s A gates, while River North News is trading at the B gates.

“We are so proud of the effort our team has demonstrated to develop these concepts and would like to give special thanks to our ACDBE and airport partners for their help bringing these projects to life,” commented Toby Keir, CEO of WHSmith North America.

“We had an incredible year of growth in 2023, and the openings at Denver International Airport have been the perfect way to kick off another successful year.”

WHSmith North America now operates a total of 13 retail, convenience and technology stores at DEN including Arts District Market, Flight Stop, Larimer Street Market, five InMotion locations and others.

As a contemporary take on the traditional newsstand, Market 5280 offers a variety of newsstand products, travel essentials, local goods, snacks and drinks, plus a range of Denver-themed apparel for adults and children, licensed sports apparel, drinkware, souvenirs, accessories and gifting items.

Grab-and-go options

The abstract concept takes its inspiration from the connectivity of the Highland Bridge to the Lower Highlands and Downtown through Union Station.

Designed to emulate the RiNo arts district in Denver, River North News is a nod to the area’s creative evolution, enshrined in a new travel convenience concept.

A custom commissioned street art mural, designed by RiNo artist Jason Graves, features prominently on the storefront for shoppers and passing travellers to enjoy and admire.

Graves has designed the interior signage and shopping bags of the store. River North News also offers an assortment of Denver-themed apparel, drinkware and souvenirs.

Meanwhile, WHSmith’s modern newsstand sells apparel, gifts, souvenirs and other items, brought to life within a sophisticated black storefront perimeter that contrasts with brick accents.

All three stores, which offer various cold and fresh grab-and-go options, are operated in collaboration with WHSmith North America’s ACDBE partners Huy Pham with Innovative Retail Concepts, LLC, and Ray Mickens with M2 Concepts, LLC.

Above images credit: Blu Hartkopp/WHSmith North America.

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