Paramount Farms returns to the Duty Free Show of the Americas this year with its Wonderful Pistachios brand of ‘good-for-you’ pistachio products in exclusive packs for travel retail (booth 1438).

 

This year the brand is showing the travel snack range in new merchandising units. Specially designed for travel retail, the floor-standing units are branded in the iconic black and green Wonderful brand colours with silk screen printing, magnetic side boards to enable messaging to be changed, casters for movability around the store, and a combination of metal hooks and baskets for display.

 

Since launching into travel retail in 2012 with a 300g pack of best-selling Wonderful Roasted & Salted pistachios, a 275g pack of award-winning Wonderful Salt & Pepper pistachios and a 510g gift bag, the Wonderful Pistachios brand has achieved numerous listings with retailers across the Americas including Saveria at JFK, DFS San Francisco, London Supply Argentina, Sineriz Uruguay, Bernabel Uruguay, Mannah srl Paraguay and ARI Caribbean Barbados.

 

Wonderful brand awareness will be boosted by the brand’s new Super Bowl campaign, starring Stephen Colbert, Emmy-award winning host and executive producer of Comedy Central’s “The Colbert Report”.

 

‘GET CRACKIN’ AMERICA’

The spots will kick-off a new, full-year agreement with Mr. Colbert under the campaign theme, “Get Crackin’, America.”  For more information about Wonderful Pistachios or the “Get Crackin’” campaign, visit getcrackin.com, facebook.com/wonderfulpistachios and twitter.com/getcrackin.

 

Paramount Farms Sales Director Australia/SE Asia James Kfouri, says: “We’ve been very pleased with reaction to the Wonderful Pistachio brand and the uptake from retailers.

 

“Sell-through is positive, proving that there is clearly a consumer demand for good-for-you savoury snacks which, at the same time, are still fun to eat and tasty. For the Americas – North and South – we believe that the brand’s Super Bowl sponsorship and relating adverts starting Stephen Colbert give further opportunities for promotion and sales.

 

“We understand the importance of merchandising units as a retail tool. As a consequence we have spent some time developing units which address this need and look forward to highlighting these in Orlando this year.”