Bitmore plans sustainability drive in Cannes with rebrand & eco launches  

By Faye Bartle |

Bitmore CEO Hoj Parmar and the new Fone Mate.

Bitmore CEO Hoj Parmar and the new Fone Mate.

Bitmore will be introducing industry stakeholders to its new look and growing sustainability credentials at the TFWA World Exhibition in Cannes (3-6 October), as the company moves forward with developing its airport retail footprint in the channel.

Recent wins for the consumer technology, gadgets and accessories supplier include being stocked with WHSmith’s InMotion in Dublin Airport Terminal 1 as well as across WHSmith Travel’s Tech Express stores in major UK train stations from this month (September 2022).

Bitmore only recently expanded into airport ground stores, building on its airline retail network, and now has a presence in Europe, Asia, the Middle East and the US with key travel retailers including World Duty Free and Mumbai Duty Free.

As reported, its recent rebrand was a gear change for the company, designed to offer Bitmore a more defined USP to set it apart from its competitors.

The new brand imagery communicates its sustainability credentials via new environmentally friendly packaging.

A snapshot of the Bitmore brand refresh.

“This is an exciting time for the business to be exhibiting in Cannes, with so much great progress being made by Bitmore across many fronts,” said Bitmore CEO Hoj Parmar.

“We have a great pipeline of new products with first rate sustainability credentials and we can’t wait to share them face to face with visitors to the Cannes exhibition.

“Our order book is already looking very healthy as we emerge from the strains placed on travel retail focused companies like ours by Covid-19.”

The move toward a greater focus on sustainability was informed by the pandemic experience.

“The involuntary period we had off due to Covid gave me a lot of time to reflect on what I want out of the company,” said Parmar.

“We are obviously still a for-profit business, but this is not just about making money for me now.

“We want to make a difference to the planet as well through our activities. It may sound a bit clichéd, but that is just the way it is now.

“I do feel very strongly about it – I want to leave a positive legacy with Bitmore.”


Left: Aural Pro – Apple MFI Certified earbuds. Right: iphone to Type C Power Delivery cable.

Left: Aural Pro – Apple MFI Certified earbuds. Right: iphone to Type C Power Delivery cable.

Eco-friendly products on show at the Bitmore stand in Cannes (Blue Village F23) include the Aural Pro (Apple MFI Certified earbuds made from recycled TPE, plastic and wheat straw materials).

There’s also the e-Cord PD (PD – Power Delivery – charging cables giving up to 50% faster charging than regular cables, made from recycled TPE and ABS plastic) and the e-Pro Power Boost (a 5000mah PD pocket size powerbank giving smartphones a full charge in around 40 mins, made from recycled ABS plastic).

A brand new addition is Fone Mate (a cross-body universal phone holder weighing 29g designed for easy user access to take images and videos).

GRS certified, it is made from recycled silicone and comes with a nylon thread adjustable strap.

These four products form part of Bitmore line-up of over 35 travel tech and gadget SKUs.

Left: Fone Mate. Right: e-Pro Power Boost.

Left: Fone Mate. Right: e-Pro Power Boost.

Full details and samples of all of these will be available at the stand. Plus, those eager to offer their feedback on future launches can visit the ‘prototype table’ where the brand will be showcasing potential new products ahead of creating some new SKUs for 2023/24.

Bitmore has recently been named a finalist in the TRBusiness 2022 Global Travel Retail Awards in the Best Sustainable Supplier category for the Bitmore Aural Pro TWS and Bitmore e-Pro Power Qi 10K.

The winners will be revealed on Monday 3 October at a dinner ceremony at H ô tel Barrière Le Majestic Cannes.

Furthermore, Bitmore was named as one of only two companies to achieve TR Sustainability Hero status during the TRBusiness Sustainability Week, which took place earlier this year.

Bitmore’s focus on the sustainability is being developed in a variety of ways, including eco-friendly materials used in products and packaging (such as recycled, upcycled and plant-based materials) and targeting carbon neutrality for its product range in Q4 this year, as well as for the wider Bitmore business by Q2 2023.

All of this is underpinned by the company’s pursuit of B Corp status (currently pending) and its support for environmental charities such as 1% For The Planet.

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