Diageo pledges support of TR Sustainability Week as Platinum Partner

By Charlotte Turner |

Diageo is proud to announce its support of the 2022 TR Sustainability week in a Platinum Partner role, as the leading drinks company forges ahead with the goals outlined in its 10-year action plan, ‘Society 2030: Spirit of Progress’ – first announced in 2020 – to help create a more inclusive and sustainable world.

The second annual Travel Retail Sustainability Week – free of charge – will deliver another packed and enriching agenda, with high-calibre speakers tackling a range of topics under a much broader ‘green’ umbrella.

Taking place from 19-22 April to coincide with Earth Day (Friday 22 April), the four-day digital-only event promises powerful and thought-provoking insights. Registration for the highly valuable virtual event, access of which is free-of-charge, is now open.


As many will recall, Diageo was a Gold Sponsor of the inaugural Travel Retail Consumer Forum which took place at the Hilton London Paddington Hotel on 20-22 September. Shane Kelly, who was then Head of Diageo in Society (Europe) & Corporate Relations Director Global Travel, played an instrumental part in one of the conference sessions entitled, ‘Lean and Green: Sustainability, Health and Well-being in post-Covid Travel Retail’.


Kelly has since assumed the role of Transformation Director, Diageo in Society, where he supports the implementation of Diageo’s 10-year action plan.

“After partnering with TRBusiness and m1nd-set for the inaugural TR Consumer Forum, we are delighted that Diageo has pledged its support of another unique and powerful industry event; the first and only one of its kind curated for travel retail and affiliated industries,” said Nigel Hardy and Janice Hook, TRBusiness Co-Owners and Joint Managing Directors.

“We know that the industry will benefit hugely from Diageo’s active participation in this year’s TR Sustainability Week.” More to follow on Diageo’s involvement at this year’s event shortly.

TR Sustainability Week aligns with the drink’s giant renowned ‘Society 2030: Spirit of Progress’ plan, which outlines that the following goals will be achieved by 2030: Reach 1 billion people with messages of moderation through its brands; achieve Net Zero carbon emissions across its direct operations; increase representation of leaders from ethnically diverse backgrounds to 45% and use 30% less water in every drink it makes.

In addition, Diageo is partnering TRBusiness to support its very first Diversity & Inclusion webinar which will take place on 1 June. More to follow on this…

About TR Sustainability Week

TRBusiness is pleased to provide free-of-charge access to this highly valuable virtual event, in a bid to help promote initiatives and drive investment in sustainability across the sector.

The industry’s only event dedicated solely to sustainability and social responsibility was launched in 2021 in a bid to champion the many sustainable initiatives being undertaken across the global travel retail sector, showcase new ideas to inspire others and connect companies within the industry with potential partners from sustainable service providers.

As reported, TR Sustainability Week has received heavyweight backing from the likes of Mars (Headline Sponsors), Beam Suntory (Platinum Partner), in addition to other sponsorship support from JTI, L’Occitane en Provence, Moroccanoil, Nestlé, L’Oréal, Gonzalez Byass, JTI, Molton Brown, Altavia, BD Group, Nuwave and Ritter Sport .



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