How Anora’s new sustainability roadmap will shine through in TR

By Faye Bartle |

Bo Madsen, Director Global Travel Retail, Anora.

Bo Madsen, Director Global Travel Retail, Anora.

Anora has released the details of its new sustainability roadmap, which places ‘growth through sustainability’ at the heart.

The company is on a mission to become the ‘leading Nordic wine and spirits group’ and its sustainability roadmap helps to carve a path for this to 2030.

Anora’s four, primary, long-term sustainability targets include setting science-based targets – specifically committing to achieving a 38% reduction in total emissions by 2030 and to being net-zero by 2050.

It is also targeting achieving carbon-neutral operations at Koskenkorva distillery by 2026 and carbon-neutral production throughout all operations by 2030 – without carbon compensations.

READ MORE: The vodka from a tiny Finnish village taking giant leaps in sustainability

Further to this, the company is investing in regenerative farming and increasing the share of regeneratively cultivated barley as the raw material of Anora’s own grain spirit-based products to 30% by 2030.

Finally, it has pledged to take a lead in climate-smart packaging, with all packaging will be lightweight, 100% recyclable and made of materials from certified sources or from recycled origin by 2030.

Bo Madsen, Director Global Travel Retail explains how this will shine through in travel retail: “With our new Anora strategy, sustainability is a key aspect in driving our business forward,” he told TRBusiness.

“Having said that, sustainability priority is not a new thing for us – it has been part of our Company DNA for many many years, hence we are already quite advanced as this stage, and have considered sustainability as a ‘must do’ in order to be relevant in the future.

“I think the change is, that we are now very concrete in communicating also externally, what our sustainability ambitions are, and what targets to achieve.

“For our GTR business unit, we are, as we speak, launching products in more sustainable packaging formats, for example reducing the amount of glass used, by changing to light-weight bottles for some of our key brands.

“We also monitor and discuss closely with our suppliers and customers what their sustainability agenda is, so we can do our best effort to support them with ambition for common growth and sustainability optimisation.

“This also goes for our route-to-market in terms of logistic optimisation, and getting the best flow of goods to the end customers and consumers, as well as our demands when it comes to marketing material composition.

“As an individual, I am very proud to be part of a Nordic company that sets sustainability at the heart of the strategy.”

As part of the roadmap, Anora says is has taken into consideration the ‘tightening legislative environment regarding sustainability’, as well as the ‘increasing sustainability demands of its customers and partners’.

The company aims to support its partners, including the the Nordic monopolies that are committed to decrease their emissions by 50% by 2030, in achieving their targets through its actions.

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