American health drinks company Hylux has launched a new recyclable and customisable aluminium bottle for its unflavoured spring water.
Initially, the bespoke bottles will be rolling out with select organisations to sell and distribute throughout their networks, with the first customer being Northeastern University’s Boston campus.
Hylux, which has an office in New York and has launched in Europe with travel retailer WHSmith Travel, is currently in talks with sports teams and other large organisations to bring the new bottles to their facilities.
The Hylux branded aluminium bottled spring water will also be available on the company’s website in the future.
“I couldn’t be more excited about providing organisations with a way to hit their eco-targets, particularly because aluminium has a lower carbon footprint than glass and plastic,” said CEO Lamar Letts, who founded the brand in 2014.
“What’s even better is that our custom bottles are not only infinitely recyclable, but they also showcase eye-catching artwork specifically designed for each organisation.
“I expect the aluminium bottles to be popular in the future of travel retail because of how easy it is to refill and how sturdy it is when compared to other bottle types,” he added.
“Glass is prone to breakage and plastic tends to get crushed.
“The new and exciting destination bottles will be enticing for travellers, since the bottles have a dual function as a refreshment and a souvenir.”
The idea for Hylux came about when Letts, as a student athlete at Northeastern University, suffered a career-ending injury that made him re-think his approach to food and healthy eating.
He embarked on a journey to create a non-sugary sports drink for athletes. The result is the Hylux range of ‘nutritionally enhanced’ beverages.
There are two types to choose from: an unflavoured spring water in customised aluminium bottles, and a vitamin-enhanced flavoured water that contians 80 calories per bottle.
Its alkaline-balanced, BPA-free, pure mountain spring water is sourced from a federally protected, sustainable two-mile-deep spring.
The bottles have resealable caps for unlimited refills and once recycled, can be transformed into new bottles in as little as 60 days. Limited edition customised bottles are in the planning phase.
Looking to the future, Hylux is aiming to further expand its global reach with international distribution partner Citra Inc (owned and operated by Bart L. Collins).