British fragrance maker Molton Brown has launched its refillable Infinite Bottle into travel retail, at key locations worldwide.

The ‘infinitely recyclable’ bottle is made from 100% recycled aluminium (excluding the pump), reducing energy use by 95% and CO2 emissions by 83%, compared to virgin aluminium.

It comes filled with one of Molton Brown’s three popular fragrances – Re-charge Black Pepper, Fiery Pink Pepper or Coastal Cypress & Sea Fennel – which are formulated using sustainably sourced, RSPO-certified palm oil derivatives.

The bottle can be refilled again and again to help reduce waste.

When paired with the Molton Brown Refill Pouches, which were introduced into travel retail last year, the Infinite Bottle helps customers to reduce their plastic footprint by 63% compared to using standard bottles (300ml).

Anatomy of the Molton Brown Infinite Bottle

More green credentials include the paper used for the recyclable outer carton and tag being made from 40% recycled materials and 15% agro-industrial waste, consisting of upcycled plant by-products from the food and drinks industry.

“At Molton Brown, we have been pioneers of positive luxury since the 1970s and we are delighted to bring the Infinite Bottle to travelling shoppers as the latest step in our ongoing sustainability journey,” said Sophie Sponagle, Senior Global Account Manager, Travel Retail, Molton Brown.

“While creating luxury with a conscious care for the world has always been at the heart of our brand, we are hearing more calls from our consumers for greener packaging solutions.

“The launch of our Refill Collection in travel retail last year was wonderfully received and we are very pleased to extend our refill offer with this latest innovation.

“We are committed to making a change, which is why our goal is to ensure that by 2030, 50% of what we sell is reusable or refillable.”

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