Shower of colours at Zurich Airport for Ritter Sport’s first pop-up since crisis

By Luke Barras-hill |

Family owned chocolate confectionery brand Ritter Sport has unveiled a visually arresting retail execution in partnership with Dufry at Zurich Airport.

The two-month activation, Ritter Sport’s first since the beginning of the Covid-19 pandemic, debuted on 1 November and runs until the end of December 2021.

Awash with colour, the eye-catching pop-up boasts interactive elements to encourage customer sampling.

HIGH VISIBILITY AREA

The Ritter Sport stands are situated in the main passenger walkway within the Dufry store in a high-trafficked location en route to the tillpoints.

Meanwhile, a Ritter Sport wall features miniature drawers for tasting opportunities and promotional staff are on hand to explain about the company’s updated packaging designs and sampling, including a focus on low-contact sampling.

The Ritter Sport brand activation is located at Zurich Airport’s airside Level 1 Generation Store and will subsequently appear at the level 2 retail area as part of a campaign until the end of December 2021.

In addition, the Waldenbuch-headquartered firm will also host an advertising campaign through December via the airport’s ePanel Flight Information and at landside and airside media sites.

As reported, Ritter Sport continues to put a strong emphasis on sustainability and recently launched updated packaging designs across its best-selling ranges that reflect the commitment.

Jan Pasold, Managing Director Global Travel Retail, Ritter Sport said: “We wanted to translate the emotion of travel and wanderlust firstly into a new colour-coded design and packaging concept and secondly to provide a retail experience that passers-by will find intriguing. The aim has been to create a destination for their curiosity, so that they could learn more about Ritter Sport’s latest sustainability initiatives.”

Philippe Moryl, Global Category Head of Confectionery at Dufry, added: “What Ritter Sport is proposing at Zurich Airport confirms that we took the right decision to appoint them as one of our global partners for the confectionery category. We are fully aligned on the way to grow further the category and engage with our customers.

“Ritter Sport very quickly understood how important sustainability will become for our industry and while refreshing their unique colourful packaging, they opted for a more sustainable solution. At the same time, they came up with a retail execution that is addressing effectively current challenges related to tasting activities. It is innovative, engaging, sustainable, colourful and tasteful… a great shopping experience for all our Zurich Airport passengers.”

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