New MAG Sustainability Blueprint aims for net zero carbon emissions by 2050

By Andrew Pentol |

Daniel Bainbridge, Malaysia Airlines Regional Manager for UK & Europe.

Malaysia Airlines and the Malaysia Aviation Group (MAG), the parent company of the national carrier, have introduced the MAG Sustainability Blueprint. The aim of the Sustainability Blueprint is to achieve net zero carbon emissions by 2050, a target set with Oneworld alliance partners.

As a starting goal, MAG is also working towards bringing several aspects of the business up to industry-leading standards in line with the United Nation’s Sustainable Development Goals (SDG) for 2030.

MAG’s sustainability programme will contribute towards SDG aspirations for aviation emission reduction, fuel conservation and climate change. The Group also aims to reduce the overall CO2 emission by 25 million kilograms this year.

A further aim is to reach 50% usage of biodegradable materials for inflight operations, coupled with 50% of ground and inflight waste recycled and up cycled by 2025 onwards.

Championing sustainability is a key focus as part of its goal to become Asia’s leading travel and aviation services group. MAG seeks to integrate sustainability through minimising environmental impacts; positively enhancing the communities it operates in; ensuring safety excellence; ensuring compliance within the organisation; and driving profitability at the benefit of stakeholders and employees.


With 66 initiatives already being implemented, across 23 sustainability matters from five key focus areas — economic, governance, safety and security, environmental and social —the Blueprint will also serve as a driver to accelerate and support these initiatives into the future.

[Watch the below video for more information on Malaysia Aviation Group’s Sustainability Blueprint]

In addition to offering Airbus A350 aircraft on the London route, further fuel-saving initiatives are already yielding benefits.

Due to London Heathrow’s long runway, Malaysia Airlines pilots use idle reverse thrust power while stopping the aircraft. This allows for 18kg of fuel to be saved per landing, which saves approximately 3,420kg of carbon dioxide over the course of a month.

This is in addition to taxiing the aircraft with one engine instead of two after landing, which can further save as much as 50kg of fuel or 158kg of carbon dioxide per flight.

Another major initiative that the Group is already undertaking is ‘sub-cycling’. This is the process of transforming waste items such as leather seats, lifejackets and uniforms into handbags, aprons and toiletry bags.

Championing sustainability is extremely important for Malaysia Airlines.

Malaysia Airlines has also engaged in carbon offsetting initiatives in line with the Carbon Offsetting and Reduction Scheme for International Aviation that was set by the International Civil Aviation Organisation in 2016.

The airline aims to complement these measures further by continuing to explore opportunities and key initiatives such as the use of sustainable aviation fuels in the future.

Daniel Bainbridge, Malaysia Airlines Regional Manager for UK & Europe said: “We recognise that customers are increasingly looking to purchase from brands that lead the way in sustainability, therefore sustainability needs to be at the forefront of our decision-making process, in delivering both socially responsible and environmentally focussed business practices.

“The sustainability blueprint sets the direction for our business to make a notable and tangible difference. Championing sustainability is of the utmost importance to Malaysia Airlines and will continue to remain so as we look forward to welcoming customers back with our warm Malaysian hospitality once travel restrictions ease.”




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