Stoli Group marked World Ocean Day yesterday (8 June 2021) with the announcement of a collaboration with ReSea Project to fight ocean plastic pollution.
Recognising that the ocean produces over 50% of the air we breathe and is home to an abundance of life and biodiversity, Stoli is committed to actively removing plastic waste from oceans and rivers through its ocean mission with ReSea Project.
Stoli’s sustainability efforts have also led to the first accreditation of a distillery with the “Green-Leaf-Compromiso Ambiental” by the Mexican Ministry of Environmental Protection.
Each time a consumer buys one bottle of Stoli at a participating retailer, the company funds the removal of 200g (the equivalent of 10 plastic bottles 500ml) from oceans and rivers through the support and collaboration with ReSea Project.
The initiative has received worldwide support and the first phase is launching in global travel retail.
‘HUGELY IMPORTANT INITIATIVE’
Jean Philippe Aucher, Global Travel Retail Director, Stoli Group (pictured below) said: “I am delighted that global travel retail will be the first to benefit from this hugely important initiative. We are kicking off later this summer with various ferry lines in the Nordics supplied by Heinemann, followed by Dubai Duty Free as of September.
“We expect other customers to confirm their support for this campaign in the meantime. It will be supported in-store via neck collars, on-board videos, in-store visibility and a global digital campaign. At a time when sustainability is high on the agenda in GTR, I am incredibly proud that Stoli Group is taking tangible steps to making a difference.”
Market activations are also taking shape across North America, Western Europe and Asia with more countries expected to join. Using a QR code, consumers can access collection data, learn more about the clean-up process and witness the difference made with ReSea Project.
The “Green-Leaf-Compromiso Ambiental” accreditation of Finos can be attributed to eco-conscious distilling practices. These include treating 100% of wastewater; sourcing 80% of energy supply for operations from solar energy; and no toxic waste (waste separation guarantees adequate disposal of toxic waste).
In order to achieve environmental sustainability by 2025, Stoli is reducing carbon emissions across the entire value chain. It is switching to 100% electric vehicle fleets, producing all secondary packaging from renewable materials, ensuring eco design standards are built into every innovation and design and promoting sustainable agriculture from grain to bottle.
At the same time, commitment to gender equality, diversity and inclusion will ensure Stoli maximises social sustainability performance.
Damian McKinney, Global CEO of Stoli Group commented: “We at Stoli, are keenly aware that immediate action must be taken to ensure we have a sustainable planet for future generations.
“With the recent addition of our global sustainability leader, ReSea Project and recognition of our fully green operations in Mexico, we are making critical progress.
“As is the Stoli nature, we have aggressive goals to establish the most powerful and sustainable ultra-premium spirits-portfolio. These actions move us closer to the goal line. We believe in building sustainable partnership development programmes to empower the right people to do not only what is right, but what is necessary.”