Swedish Match and Viking Line power new recycling initiative at sea

By Charlotte Turner |

Swedish Match and Viking Line are making a concerted effort to encourage travellers to reduce their waste, with a new campaign and the introduction of new recycling bins specifically for users of nicotine pouches and snus, including the ZYN brand which recently launched in travel retail.

 

The custom-made bins, which initially rolled out on Viking Line’s Grace and Amorella ships, are clearly marked and come equipped with dedicated recycling slots for the used Swedish Match nicotine pouches and another for the cases.

 

This ensures that none of the Swedish Match ZYN, nicotine pouch or snus product are creating additional ocean waste and forms part of the brand’s wider efforts to tackle waste and climate change around the world.

 

Swedish Match ‘believes in a world without cigarettes’, and since 1999 the company has worked towards the belief that snus and smokeless alternatives can lead the market with products that are significantly less harmful than cigarettes.

 

ZYN: POISED FOR EXPANSION

At the heart of this offer is ZYN, one of Swedish Match’s nicotine pouch brands, which is poised for a rapid expansion in the travel retail sector after seeing great success in the domestic market.

 

Its latest initiative with Viking Line aligns with the company’s ambition to create a ‘better, cleaner, more sustainable world’.

 

Jimmie Kreuzahler, Swedish Match Sales Manager said: “At Swedish Match, our sustainable beliefs and efforts are as much a part of our company and our business plans as our drive to create a world without cigarettes.

 

The custom-made bins, which initially rolled out on Viking Line’s Grace and Amorella ships, are clearly marked and come equipped with dedicated recycling slots for the used Swedish Match nicotine pouches and another for the cases.

The custom-made bins come equipped with dedicated recycling slots for the used Swedish Match nicotine pouches and another for the cases.

“This partnership with Viking Line shows that sustainability is not just a word for us, but an ideal which we are constantly seeking new, innovative and effective ways to realise further. I would like to thank our friends and colleagues at Viking Line for their hard work in helping to bring this project to life.”

 

REDUCING CONSUMER WASTE ‘KEY’

Last year, leading ESG rating index MSCI once again named Swedish Match ‘a leader’ in the areas of corporate governance, product safety and quality as well as supply chain labour standards.

 

Swedish Match has been a key contributor to the development of the new Sustainable Tobacco Programme and in 2020 secured a 7% reduction in CO2e emissions year-on-year, as well as 49% of energy use being free of fossil fuels.

 

Swedish Match has set itself key goals to reduce its environmental impact, including reducing greenhouse gas production by 41% by 2030, and by 75% by 2050, compared to 2017.

 

Reducing consumer waste is also a key target and it is here that the new partnership with Viking Line plays an important role.

 

Viking Line Sustainability Manager Dani Lindberg said: “Sustainability and fighting climate change are a huge part of our business here at Viking Line, as evidenced by the production of our new vessel Viking Glory, which is one of the world’s most climate-smart passenger ships.

 

“This partnership with Swedish Match is a brilliant, simple and innovative solution to reduce waste and cut down on plastic pollution in our oceans.”

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