VIDEO INTERVIEW: Muriel Koch, CEO of French beauty brand Nuxe, shares some of the greatest lessons the company has learned on its sustainability journey, why being resilient can give rise to great results, and how best to cater to Gen Z.

Helping to protect the planet and conserve its resources is key for French beauty firm Nuxe – a sentiment that shines through in its entire value chain, from sourcing natural-origin active ingredients for its products to designing smarter packaging.

While the company already has many achievements under its belt, such as reducing the quantity of plastic (by 35%) and cardboard (by 22%) in the packaging for its Merveillance LIFT care products and a strict charter that considers the impact of its formulations on the environment, there’s so much more to come, according to Chief Executive Officer Muriel Koch – not least a target to reduce plastic across all its packaging by 20% by 2025.

“We’re not perfect. We still have a lot to do, and we are motivated to go further,” she explained to TRBusiness in a video interview (see below).“We spend a lot of resources on finding the right ingredients, packaging and ways to do things and we have to try harder to keep on going.”

Speaking of the ripple effect of positivity it can create within the company, she added: “CSR can also be very bonding in your company as a common goal beyond having a brand, because we share the same ambition and pride to work for a brand that cares for the environment and people.”

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This video interview first appeared in the TRBusiness Sustainability Issue 2023. Click here to view the publication.

To find out more, please visit: www.travelretailsustainabilityweek.com

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