Green Shoots Exchange highlights: Panellists push for more circular action

By Luke Barras-hill |

The inaugural Green Shoots Exchange was held on 21 June during the TR Consumer Forum in Vienna, Austria.

Following the inaugural Green Shoots Exchange at this year’s TR Consumer Forum, TRBusiness catches up with a selection of the participants on video.

The third edition of the TR Consumer Forum, which took place in Vienna on 21-23 June, debuted the pioneering Green Shoots Exchange concept to provide a springboard for industry discussion and help develop and grow the environmental, equitable and ethical business practices in DF&TR.

Sponsored by Cabeau and Travel Retail Bespoke, Green Shoots Exchange in Vienna placed a major focus on the action required to tackle the single-use plastic waste crisis.

WATCH NOW: Click below for the best of the action

In addition, TRBusiness signalled a potential watershed movement for industry action on sustainability with the unveiling of ‘Project Hope’ (Helping Ocean Plastic Elimination).

The cornerstone of ‘Project Hope’ involves the roll-out of a voluntary contribution mechanism at point-of-sale where consumers are given the option to round-up the total of their purchases at POS to the nearest dollar/euro/pound etc.

The proceeds from the activity can then be donated to one of several ocean pollution cleanup organisations, including several recommended ocean plastic partners –  Common Seas, Ocean Bottle, Oceanworks, CleanHub, Ocean Material, The Ocean Cleanup and Plastic Bank – several of which were spotlighted during Green Shoots Exchange, or an alternative preferred partner.

READ MORE: Decision maker apathy ‘biggest challenge’ to sustainability action
READ MORE: Green Shoots Exchange delivers ‘Hope’ in war against plastic pollution

About TR Sustainability Week: 4-8 September 2023

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Watch the live conference sessions on-demand. Sustainability is important to TRBusiness, which is why the event is 100% complimentary to attend. All the live conference sessions, which were broadcast on Tuesday 5 and Wednesday 6 September, are now available to watch on-demand here.

View our sustainability content. Stay close to the dedicated section on our website to view more TR Sustainability Week content, including this year’s Sustainability Pitches.

Read the Sustainability Issue. The dedicated TRBusiness Sustainability Issue 2023, packed with exclusive interviews and insight, can be read here.

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