TR Sustainability Week: New platform for innovator & circular-economy brands

By Faye Bartle |

Travel Retail Bespoke

VIDEO INTERVIEW: Dutch sales agency Brands of Style has officially launched its Travel Retail Bespoke global travel retail (GTR) buyers platform and Founder/Owner Elena Bloothoofd has given TRBusiness an exclusive insight into the new initiative.

The specialist platform – – is designed to introduce GTR-ready brands to the channel and is currently home to 20 challenger and creator-owned brands across beauty & wellness, food & drink, spirits, fashion accessories and sustainable services.

“We are being asked by many of our travel retail buyers to offer newness and sustainability for their portfolios, so it’s perfect timing to be representing a great range of innovator and circular-economy brands as the travel retail market is now ready for challengers,” explained Bloothoofd.

“Our remit is to help them to spread the word about their unique and sustainable products, and to be exploring new opportunities in all of travel retail’s diverse channels, on their behalf.”

In this video update, filmed for the TRBusiness Sustainability Issue prior to the platform’s official unveiling, Bloothoofd shares a deeper insight into the “exciting but non-stop” launch process.

In conversation with TRBusiness’ Faye Bartle, Bloothoofd shares the stories behind some of the brands. Plus, she paints a picture of her childhood experiences, including her appreciation for different cultures, and how this sparked her passion for sustainability.

“I am challenging the buyers and I am challenging the mindset of travel retail, because I think it important to have a much wider scope of what it is you are looking to present to your consumer,” she said.

When it comes to discovering new products, she advised decision-makers to “taste it, feel it and try it, and then make your own opinion, because the consumer is asking for it so they must be doing something right”.

We hope you enjoy watching the video below…

Among the roster of brands joining the Travel Retail Bespoke fold are: Londontown, an organic and vegan, clean nail care line; the KORA Organics skincare range, founded by Miranda Kerr; Slick Gorilla hair styling brand; and Sandell Watches, featuring an eco-friendly choice of vegan straps made from recycled materials.

Travel Retail Bespoke

Travel Retail Bespoke launches with 20 challenger and creator-owned brands from a wide range of categories and sustainable services partners.

Early feedback from the GTR buying community has been positive.

“The Travel Retail Bespoke platform is exactly what we have been hoping for – a one-stop-shop for products that meet our needs for sustainable credentials and innovative ideas that will appeal to our passengers,” said Laura Heijmann, Buy on Board Manager, Inflight Sales, Transavia.

“It’s really easy to navigate and to find products by type, price range, target audience and by specific must-have criteria. It is ideal for buyers within all travel retail channels to look for inspiration and, what I really like, is that there is also the option to request a product to meet specific criteria – and Elena and her team will research and find it for me.”

Brands are welcoming the community aspect of the platform, too.

“Bitmore is thrilled to join this pioneering online retail platform which focuses on promoting and highlighting sustainable and eco-friendly challenger brands within the travel retail sector,” said the company’s CEO/Founder Hoj Parmar, CEO/Founder.

“Geared towards travel retail buyers and category managers, this platform marks a significant leap forward in the industry.”

This video interview first appeared in the TRBusiness Sustainability Issue 2023. Click here to view the publication.

About TR Sustainability Week 2023

TR Sustainability Week is taking place from 4-8 September 2023. Sustainability is important to TRBusiness, which is why the event is 100% complimentary to attend. Here’s how to get involved:

Register for VIP access. You can sign up in seconds to stay updated on our dynamic digital content programme. If you haven’t already done so, please do register by clicking here. Registered delegates receive handy reminders about the content that’s available to view.

Join the live conference sessions. To join the live conference sessions on Tuesday 5 and Wednesday 6 September, please click here. All the live conference sessions will be available to watch on-demand, following the live broadcasts.

View our sustainability content. Stay close to the dedicated section on our website to view TR Sustainability Week content, including this year’s Sustainability Pitches.

To find out more, please visit

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