The promotion will launch across all Dubai Duty Free departures stores.

Lindt & Sprüngli Travel Retail and Dubai Duty Free have joined forces again to bring a personal shopping experience to TR with the pre-launch of the Lindt Travel Souvenir Collection.

The Lindt Travel Souvenir Collection with its hero item, the Lindt Assorted Napolitains Tin Suitcase, offers an opportunity for storytelling and is a travel souvenir.

It actually consists of two travel souvenirs. One is the Lindt Tin Suitcase 360g and the other the Lindt Chocolate Trolleys 600g.

Both comprise Swiss premium chocolate with assorted napolitains in six flavours. These are milk, milk hazelnut, Surfin, Lindor, Cresta Milk and Cresta White.

STICKER ACCOMPANIMENT

Dubai-themed stickers will accompany each of the product ranges for the customer to style their tins, giving a sense of place to the purchase.

The promotion will launch across all Dubai Duty Free departures stores and an additional two high profile promotion set-ups in international arrivals and departures.

It includes discounts such as 15% off the Lindt Tin Suitcase (360g), 20% off the Lindt Chocolate Trolleys and 20% off the regular assorted napolitains (500g).

The Lindt Tin Suitcase 360g comprises assorted napolitains in six flavours.

The new collection was launched on 8 March 2018 and the HPP set ups took place until 31 March.

Lindt Global Duty Free Division Head Peter Zehnder said: “We have always had a great partnership with Dubai Duty Free and over a long and fruitful relationship conducted several global pre-launches.

“Our commitment to building premium partnerships has helped develop and sustain a strong bond.

“As a result of this rewarding partnership, Lindt has been the number one brand for more than a decade at Dubai Duty Free, with Lindt Napolitains being the bestselling item.”

Dubai Duty Free Senior Vice President for Purchasing, Saba Tahir commented: “We are delighted that Lindt has collaborated with us again to be the first travel retailer to showcase their latest collection, which is a great addition to Dubai Duty Free’s continuing programme of worldwide exclusive launches.

“With its unique packaging and broad range of promotional activities for this special Lindt Travel Souvenir Collection, it will surely create considerable awareness and excitement among our customers and lovers of the brand.

“The 2017 pre-launch of the Lindt Chocolate Trolleys was a major success, and we are aiming to achieve new records with the Lindt 2018 pre-launch.”