Espolòn Tequila launches retail takeover at Miami International Airport
Espolòn Tequila, owned by Campari Group GTR, recently returned to Miami International Airport with a two-month activation at MIA, featuring 12 inshore touchpoints anchored by an Espolòn bar takeover at Duty Free Americas’ Store 706. Infusing fútbol excitement directly...
Penfolds' Glass Charms enter GTR under limited APAC launch
Winemaker Penfolds has introduced a new gifting experience to global travel retail (GTR) with the launch of its limited-edition Penfolds Wine Glass Charms, available from July to August 2025 at key airports in Singapore, Hong Kong, Sydney, and Melbourne. Penfolds noted gifting remains a key driver in the GT wine category, as the business noted its Penfolds Wine Glass Charms answer this demand with a keepsake that elevates the experience of drinking wine, turning a glass of wine into a...
Proximo Spirits launches 1800 GuachiMonton in Europe GTR
Proximo Spirits is partnering with Gebr. Heinemann to launch 1800 GuachiMonton Tequila in stores in Vienna and Frankfurt airports, with activations...
Kreol unveils exclusive Paul John Whisky at Cochin Duty Free
Kreol Travel Retail, in collaboration with Paul John Whisky, has announced the launch of a limited-edition Port Cask Finish Single Malt,...
Glen Moray drives quartet of golf-focused activations at UK airports
Glen Moray single malt Scotch whisky is raising a celebratory dram to mark its continued partnership with golf’s Senior Open Championship with...
The Macallan opens São Paulo SIS in partnership with Avolta
The Macallan officially welcomed travellers to its first Shop-in-Shop (SIS) in Brazil at São Paulo Guarulhos International Airport (GRU), Terminal...
Jägermeister extends Orange Era campaign at multiple Avolta locations
Mast-Jägermeister SE, has extended the roll-out of its latest channel-exclusive activation campaign, The Orange Era, with Avolta at airports in...
Diageo GTR launches Don Julio educational summer campaign
Diageo Global Travel’s premium tequila brand Don Julio, has launched a summer campaign across travel retail in Europe and the Americas. The...
Silent Pool Gin hails successful LHR T2 activation promoting Ascot partnership
Silent Pool Gin hosted an activation at London Heathrow Terminal 2 throughout June, which showcased its new three-year partnership as the...
Ian Macleod Distillers unveils two new GTR-exclusive single malts
Ian Macleod Distillers (IMD) has released two new Global Travel Retail (GTR) exclusive Single Malt Scotch whiskies this month: Glengoyne Highland...
Henkell Freixenet announces range shift from alcohol-free to 0.0%
Henkell Freixenet is attempting to meet rising demand for non-alcoholic cuvée by switching from Henkell alcohol free to Henkell 0.0%, inspired by...
Ospree Duty Free brings Rampur Distillery portfolio to life in Mumbai
Ospree Duty Free, in collaboration with Rampur Distillery (Radico Khaitan Ltd), has unveiled ‘Spirit of India’, an airport activation...
Bacardi GTR launches Grey Goose Altius with glacier-inspired HPP at DXB
Bacardi Global Travel Retail's new Grey Goose Altius is making an ultra-cool debut with Dubai Duty Free at Dubai International Airport...
Champagne Lanson partners with Avolta on Wimbledon activations
As the official Champagne supplier of The Championships, Wimbledon, Champagne Lanson has partnered with Avolta this summer to launch a series of...
Bacardi celebrates launch of Patrón campaign alongside Karan Aujla
Bacardi Global Travel Retail has unveiled a star-studded airport campaign celebrating the launch into India Travel Retail of Patrón el Alto and...
Jägermeister extends Teremana campaign to key global GTR locations
Mast-Jägermeister SE is extending Teremana Tequila's Share the Mana campaign to new global locations, collaborating with global operators to bring...
Avolta UK now listing latest TREX whisky from The Lakes Distillery
Following the release of Boundless single malt whisky by The Lakes Distillery in September 2024 – a global travel retail exclusive – the brand...
Singapore Shorts: William Grant & Sons' drive to succeed in APAC GTR
Gwilym Cooke, Head of Brand Marketing – Global Travel Retail, William Grant & Sons, talks to TRBusiness about Glenfiddich's partnerships...
Jo Malone CBE launches Jo Vodka; partners with Avolta for GTR roll out
Jo Malone CBE has launched a trilogy of luxury fusion vodkas, available directly from Jo Vodka online and exclusively in more than 100 duty free...
Glenfarclas appoints Ian Macleod Distillers as GTR distributors
Ian Macleod Distillers (IMD) and J&G Grant are partnering to distribute J&G Grant's Highland Single Malt whisky, Glenfarclas, in Global...
Espolòn Tequila launches retail takeover at Miami International Airport
Espolòn Tequila, owned by Campari Group GTR, recently returned to Miami International Airport with a two-month activation at MIA, featuring 12 inshore touchpoints anchored by an Espolòn bar takeover at Duty Free Americas’ Store 706. Infusing fútbol excitement directly...
Penfolds' Glass Charms enter GTR under limited APAC launch
Winemaker Penfolds has introduced a new gifting experience to global travel retail (GTR) with the launch of its limited-edition Penfolds Wine Glass Charms, available from July to August 2025 at key airports in Singapore, Hong Kong, Sydney, and Melbourne. Penfolds noted gifting remains a key driver in the GT wine category, as the business noted its Penfolds Wine Glass Charms answer this demand with a keepsake that elevates the experience of drinking wine, turning a glass of wine into a...
Proximo Spirits launches 1800 GuachiMonton in Europe GTR
Proximo Spirits is partnering with Gebr. Heinemann to launch 1800 GuachiMonton Tequila in stores in Vienna and Frankfurt airports, with activations...
Kreol unveils exclusive Paul John Whisky at Cochin Duty Free
Kreol Travel Retail, in collaboration with Paul John Whisky, has announced the launch of a limited-edition Port Cask Finish Single Malt,...
Glen Moray drives quartet of golf-focused activations at UK airports
Glen Moray single malt Scotch whisky is raising a celebratory dram to mark its continued partnership with golf’s Senior Open Championship with...
The Macallan opens São Paulo SIS in partnership with Avolta
The Macallan officially welcomed travellers to its first Shop-in-Shop (SIS) in Brazil at São Paulo Guarulhos International Airport (GRU), Terminal...
Jägermeister extends Orange Era campaign at multiple Avolta locations
Mast-Jägermeister SE, has extended the roll-out of its latest channel-exclusive activation campaign, The Orange Era, with Avolta at airports in...
Diageo GTR launches Don Julio educational summer campaign
Diageo Global Travel’s premium tequila brand Don Julio, has launched a summer campaign across travel retail in Europe and the Americas. The...
Silent Pool Gin hails successful LHR T2 activation promoting Ascot partnership
Silent Pool Gin hosted an activation at London Heathrow Terminal 2 throughout June, which showcased its new three-year partnership as the...
Ian Macleod Distillers unveils two new GTR-exclusive single malts
Ian Macleod Distillers (IMD) has released two new Global Travel Retail (GTR) exclusive Single Malt Scotch whiskies this month: Glengoyne Highland...
Henkell Freixenet announces range shift from alcohol-free to 0.0%
Henkell Freixenet is attempting to meet rising demand for non-alcoholic cuvée by switching from Henkell alcohol free to Henkell 0.0%, inspired by...
Ospree Duty Free brings Rampur Distillery portfolio to life in Mumbai
Ospree Duty Free, in collaboration with Rampur Distillery (Radico Khaitan Ltd), has unveiled ‘Spirit of India’, an airport activation...
Bacardi GTR launches Grey Goose Altius with glacier-inspired HPP at DXB
Bacardi Global Travel Retail's new Grey Goose Altius is making an ultra-cool debut with Dubai Duty Free at Dubai International Airport...
Champagne Lanson partners with Avolta on Wimbledon activations
As the official Champagne supplier of The Championships, Wimbledon, Champagne Lanson has partnered with Avolta this summer to launch a series of...
Bacardi celebrates launch of Patrón campaign alongside Karan Aujla
Bacardi Global Travel Retail has unveiled a star-studded airport campaign celebrating the launch into India Travel Retail of Patrón el Alto and...
Jägermeister extends Teremana campaign to key global GTR locations
Mast-Jägermeister SE is extending Teremana Tequila's Share the Mana campaign to new global locations, collaborating with global operators to bring...
Avolta UK now listing latest TREX whisky from The Lakes Distillery
Following the release of Boundless single malt whisky by The Lakes Distillery in September 2024 – a global travel retail exclusive – the brand...
Singapore Shorts: William Grant & Sons' drive to succeed in APAC GTR
Gwilym Cooke, Head of Brand Marketing – Global Travel Retail, William Grant & Sons, talks to TRBusiness about Glenfiddich's partnerships...
Jo Malone CBE launches Jo Vodka; partners with Avolta for GTR roll out
Jo Malone CBE has launched a trilogy of luxury fusion vodkas, available directly from Jo Vodka online and exclusively in more than 100 duty free...
Glenfarclas appoints Ian Macleod Distillers as GTR distributors
Ian Macleod Distillers (IMD) and J&G Grant are partnering to distribute J&G Grant's Highland Single Malt whisky, Glenfarclas, in Global...
Most popular
rssPeace Arch Duty Free sets company record with CAD$170k cognac sale
Peace Arch Duty Free has sold a six-litre bottle of Louis XIII Cognac for CAD $170,000,...
Jägermeister extends Teremana campaign to key global GTR locations
Mast-Jägermeister SE is extending Teremana Tequila's Share the Mana campaign to new global...
Jo Malone CBE launches Jo Vodka; partners with Avolta for GTR roll out
Jo Malone CBE has launched a trilogy of luxury fusion vodkas, available directly from Jo Vodka...

In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.