Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023, following a post pandemic dip to 38% (in 2021 and 2022), however, the average amount spent has fallen to $78 compared to $88 before Covid hit, according to the latest category insights...
Men have a higher conversion rate and spend more when shopping in travel retail, says new research from m1nd-set.
The insights, which drill down on the differences in shopping habits of men versus women in the channel, shows that 45% of men entered duty free shops in 2023 compared to 44% of women. Furthermore, 29% of men purchased one or more products in the shops compared to 26% of women purchased.
The data from the Swiss research agency shows a conversion rate of 64% for men – that’s...
Less than one third of travelling shoppers are seeing information on duty and tax free offers, according to the latest Duty Free World Council (DFWC)...
Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023, following a post pandemic dip to 38% (in 2021 and 2022), however, the average amount spent has fallen to $78 compared to $88 before Covid hit, according to the latest category insights...
Men have a higher conversion rate and spend more when shopping in travel retail, says new research from m1nd-set.
The insights, which drill down on the differences in shopping habits of men versus women in the channel, shows that 45% of men entered duty free shops in 2023 compared to 44% of women. Furthermore, 29% of men purchased one or more products in the shops compared to 26% of women purchased.
The data from the Swiss research agency shows a conversion rate of 64% for men – that’s...
Less than one third of travelling shoppers are seeing information on duty and tax free offers, according to the latest Duty Free World Council (DFWC)...
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