The new GTR exclusive packs were designed to reduce material usage and weight.

Mast-Jägermeister SE is introducing its re-designed Jägermeister global travel retail (GTR) exclusive gift packs, which have been created especially to reduce material usage and weight.

The range is being rolled out globally and includes three packs: Jägermeister Twin Pack – 2x 1L; Jägermeister Shot Cup Pack – 1L & 3 metal shot cups; and Jägermeister Party Pack – 1.75L & 10 aluminium shot cups.

“Our new gift packs not only look and feel great but were developed to reduce weight, use less packaging material, optimise the printing process and improve recyclability,” said Mast-Jägermeister SE GTR Marketing Director, Stephanie Cleary.

“Gifting is an important part of the travel experience and Jägermeister is always seeking to promote the fun in travel by offering gift packs that appeal to all types of GTR shopper.

“Available exclusively in the channel, these packs offer travellers an exclusive and premium Jägermeister gift that cannot be found in domestic retail.”

The premium design has been updated with tactile embossing on the box and a comfortable braided handle for added gifting appeal, functionality and easier handling.

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