TRBusiness Summit Shorts: Quintessential Brands

By Luke Barras-hill |

Quintessential Brands Group, renowned for a portfolio containing the likes of gin labels Opihr, Bloom, Thomas Dakin, Greenall’s, Berkeley Square and The Dublin Liberties Irish whiskey, will distribute Crystal Head Vodka in the UK and Ireland, TRBusiness has learned.

The move is being made possible by Quintessential Brands entering into the third party distribution market.

“We will be distributing Crystal Head Vodka in the UK and Ireland on a third party basis and the same with 19 Crimes Spiced Rum and there will be many more brands to come,” commented Oliver Storrie, Regional Director Global Travel Retail, Quintessential Brands.

Storrie revealed the news in a video interview with TRBusiness ‘Summit Shorts’, produced in partnership with The Bluedog Group and filmed on location at the Summit of the Americas in Florida (14-17 April).

The Americas continues to show promise for the company, be it the appetite for gins in South America or the booming onboard cruise trade in Miami, Florida.

The company has teamed up with regional distribution partner Alexander James & Co. as part of a three-year contract to showcase different ranges through the Americas and into Canada, with the aforementioned cruise sector a major focus.

“In terms of the Americas market, the categories in growth and the opportunities are not too dissimilar from pre-Covid,” added Storrie. “The massive tequila market is growing; you can see that pull through into Europe and Asia as well. We’ve had to capitalise on that by producing an onboard pouring label and brand that we can then launch into the Americas cruise market at a cost-effective price.

“Rum is obviously a major player in the industry as well. We are lucky to be able to partner with the likes of Treasury Wine Estates to produce 19 Crimes Spiced Rum and we’re looking forward to launching that in Americas travel retail.

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