Following a 98% drop in sales as the impacts of Covid-19 reached their peak, On the Mark Consultancy tells TRBusiness that the company acted quickly to adapt to the near impossible trading conditions with the launch of new pop-up beauty retail website, ‘Beauty Boat’ in order to keep the business ‘afloat’.
The consultancy, which supplies niche and cult beauty brands to the travel retail market, set up the new pop-up business after just two weeks, according to Katy Mason, the company’s Business Development Director. “After a few weeks of wondering how long the crisis was going to last, Mark Brewer, the owner of the company, had the idea to take the business online,” said Mason.
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