TRBusiness is delighted to introduce a new video series delivering news and views from exhibitors and visitors at the TFWA Asia Pacific Exhibition & Conference in Singapore (7-11 May 2023), brought to you in partnership with The Bluedog Group.

For our first instalment, Gary Leong, Global Travel Retail Director, Foreo, brings us up to date on the Swedish beauty and tech giant’s grand return to the show floor.

Foreo has been exhibiting this week alongside its sister-brand FAQ, marking its debut in Asia and introduction into the Asian travel retail market.

In our video, Leong offers an insight into the new Swedish Beauty campaign, which champions a strategically streamlined skincare regime comprising just three-and-a-half steps, utilising Foreo’s coveted new skincare products and devices.

Plus, he pinpoints the company’s biggest markets and the regions in which it is looking to develop in the future…

More news from Foreo includes the thoroughly modern makeover of its signature Peach IPL hair removal device. The new generation Peach 2 has an extra-large treatment window for swift hair removal, utilising T-sonic pulsations for ultimate efficiency.

From the FAQ 200 collection, buyers could discover the tech-driven LED mask, which offers up to seven colours of LED treatment and NIR (Near Infrared Light) LED treatment to target a variety of skincare concerns, from wrinkles to hyperpigmentation, redness and discoloration.

Designed from flexi-fit silicone, the mask adapts to the curves and contours of the face for a comfortable at-home spa experience.

Consumers can be guided on how to use it correctly and most effectively thanks to the step-by-step in-app guide, which has been developed by FAQ. The app also helps the user to tailor-make the experience according to their individual needs and preferences.

“It is a momentous occasion for Foreo to finally return to TFWA Asia, and with our anti-ageing sister brand FAQ, in tow,” said Leong.

“We have long appreciated and respected the TFWA brand as a means to expand our roots and firm our connections in key markets, and our presence at TFWA Asia serves as a refresher to members of the media, delegates, and buyers of our standing in the beauty and tech industry.

“As a company, our main aim is to pioneer the wellness landscape to cater to the consumer, and armed with support from expos such as TFWA, we will be able to disseminate our message to a wider audience.”