Coty Travel Retail Europe’s influencer activation with Danish stylist and style ambassador Emili Sindlev, and five supporting local beauty influencers, at its recently launched Kylie Cosmetics and KylieSkin pop-up at Copenhagen Airport is expected to reach an online audience of 1.4 million.
The beauty giant teamed up with Sindlev (@emilisindlev) in November for the online and offline influencer activation, as part of its engagement and promotional strategy for the space, which has been brought to life in partnership with Gebr. Heinemann.
Sindlev visited the booth for a full day, where she was able to experience all that’s on offer and share her favourite beauty products with customers.
She also posted about her experiences on Instagram.
Five local online beauty influencers were also involved in the activation, providing a total forecast for an online audience reach of 1.4 million unique followers.
“We are so proud of the Kylie launch in Copenhagen Airport,” said Veiane Cador, Key Account Director, Coty.
“The first results are very promising.
“On top of those performances, our strong collaboration with the Gebr. Heinemann team has enabled the creation of a fantastic and successful influencer event within the duty free shop. What a great experience.”
Located in the heart of the duty free area at the departure level, the eye-catching pop-up showcases the brand’s ‘pink’ universe and is dedicated to self-care with lots of opportunities for travellers to capture fun and vibrant moments to share with their own Instagram followers.
Consumers are welcomed onto the booth by beauty specialists, and can discover the full collection of vegan formulation products, from skin cleansing heroes to the ultra-pigmented lip-shades.
There’s also the chance to win a beauty kit containing 15 skin products, thanks to the ‘special boarding passes’ being handed out by the brand’s beauty advisors.
The campaign was support by promotional activity through media vendor Clearchannel (a long-time partner of Coty Travel Retail), designed to engage with the flow of passengers and invite them into the wider Kylie Cosmetics universe.
According to Coty, the project seeks to capitalise on the demand for prestige make-up and skincare, as well as the ‘growth of Kylie Cosmetics as a brand’.
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The pop-up opened on 1 October and will run until the end of February 2023.