Joseph Ribkoff says it brings a strong proposition to travel retail with its signature blend of style, comfort, and versatility.

Fashion-forward womenswear brand Joseph Ribkoff will make its maiden appearance at this year’s TFWA World Exhibition & Conference (28 September – 02 October) in Cannes.

The label, which is presently available in more than 60 countries worldwide, will use the global meeting in Cannes this year to present a portfolio aimed at the modern travelling woman.

Items in the range are said to marry style, comfort and versatility and feature wrinkle-resistant, easy-care fabrics in a variety of sizes.

At the event, Joseph Ribkoff will inspect opportunities in DF&TR, notably in airports and aboard cruise shops to meet shoppers’ demands for stylish and practical fashion at price points that it says balances accessibility with premium quality.

The company first exhibited at the TFWA Asia Pacific Exhibition & Conference in May, paving the way for the upcoming launch of a pop-up at Cairns Airport later this year.

Nadine Clour, Senior Director, Sales Strategy and Business Development at Joseph Ribkoff said: “We are thrilled to be attending our first TFWA World Exhibition and seeing what new prospects the event will present our brand.”

On the hunt for hubs

The company says it is focusing its travel retail efforts on premium positions in high-trafficked international hubs, particularly in Europe, where brand recognition is strong, plus across the Middle East and Asia where there is strong potential for expansion.

“Our objective is to elevate Joseph Ribkoff’s global visibility and make the brand more accessible to women around the world,” explained Clour.

“As a label trusted for over six decades, we understand the style needs of the modern, international traveller; confident, discerning, and always on the move. Our collections, known for their elegance, quality, and versatility, already resonate with women across continents. Expanding into duty free retail is a natural evolution, allowing us to connect with our customer in the spaces she frequents most and bring the Joseph Ribkoff experience to her journey.”

Joseph Ribkoff can be found exhibiting at Riviera Village, RF8.