Coty extends Chloé Atelier des Fleurs with Chêne, Hysope and Immortelle

By Trbusiness Editor |

Coty Chloé Atelier des Fleurs Immortelle

Immortelle, Chêne and Hysope have joined the Chloé Atelier des Fleurs collection.

Coty has extended its high-end Chloé Atelier des Fleurs collection with three new fragrances: Hysope, Immortelle and Chêne. They are being introduced to selected travel retail doors from this month.

Created by a selection of master perfumers, each prestige scent features nature-inspired ingredients, and is composed around one key floral, foliage or wood ingredient. As with the rest of the collection, these new fragrances can be worn alone, or layered together, to create a bespoke scent.

Hysope, created by Mylène Alran, was inspired by the hyssop herb, which evokes memories of her childhood in the south of France, and her travels across Morocco. Within this juice, she has paired it with a citrus accord, and a touch of rose water.

Immortelle, nosed by Caroline Dumur, is composed around its namesake ingredient, also known as the everlasting flower. A familiar sight – and scent – along the beach paths of the Mediterranean, it combines warm, solar notes with a slightly salty sea spray-like accord.

Chêne, created by Alexis Dadier, was inspired by oak, regarded as the king of the trees. The oak extract used in this composition is distilled from wood chips left over from the manufacture of wine vats, which is sourced from sustainably managed forests in France.

Coty Chloé Ateliers des Fleurs fragrance collection

Each fragrance in the collection features nature-inspired ingredients, and is composed around one key floral, foliage or wood ingredient.

All three new Atelier des Fleurs fragrances reflect the house of Chloé’s commitment to reducing its environmental impact. Each addition is formulated with 100% natural origin fragrance, and housed within eco-friendly packaging, which is fully recyclable and contains a portion of recycled materials (100% of the cardboard for the box and 15% of the glass for the bottle).

The paper used to craft the box and label is FSC-certified, meaning it is sourced from sustainably managed forests. Lastly, the hot gold-stamping used for the labels has been replaced with more environmentally friendly ink-printing.

READ MORE: Coty extends Gucci Guilty fragrance collection with new Elixir de Parfum duo

READ MORE: In pictures: Coty brings ‘captivating’ Burberry Goddess to JFK T4

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