Switzerland-headquartered Victorinox has named Gloria Dix as Head of Global Travel Retail and Fragrances Sales.

The announcement comes as the company famed for its original Swiss Army knives and a portfolio extending to watches, travel gear and fragrances merges its global travel retail and global fragrances sales divisions.

In her new role, Dix will oversee the strategic direction of travel retail and fragrances sales globally in a move to strengthen and deliver growth for both business units.

She joined Victorinox in 2018 and was successful in re-building the company’s fragrances sales business, the company noted in a statement.

Previously, Dix worked as a travel retail representative of well-known international companies within luxury cosmetics, fashion and fragrances.

“I am absolutely delighted to receive this opportunity during a pivotal moment for travel retail,” she commented. “Victorinox has ambitious growth plans this year, buoyed by the opportunity and scope of a changed and enlivened travel industry, but fully conscious of the prevailing challenges and opportunities.

“There is much we want to achieve as a team over the coming period and it is an exciting time for everyone, with our strongest ever multi-category portfolio the foundation stone for our ambition and strategy. We are looking forward to engaging the fragrances & travel retail community under one umbrella in 2023 and beyond.”

“I am very happy that Gloria will be staying within the Global Channel family and I’m grateful for all her achievements to date,” said Thomas Bodenmann, Head of Global Channels at Victorinox. “I have no doubt that she will continue to contribute adding value to our growing travel retail and fragrances business globally.”

As part of the restructure, Marcos Zobel gains additional responsibilities for the entire Americas region, Florent Breton will oversee the EMEA region and Vivian Wong will join Victorinox on 1 February as Senior Regional Manager Travel Retail & Fragrance Asia Pacific.

“We will join forces for both businesses, to leverage synergies and create one strong, integrated business unit, as a foundation for future profitable growth,” added Bodenmann.

Victorinox’s restructured team will attend the TFWA Asia Pacific Exhibition & Conference, which returns to Singapore this year on 7-11 May.