The Est?e Lauder Companies Travel Retailing Worldwide has confirmed that it will be the Platinum Sponsor for the Miles for Smiles 2009 charity event, being held at the Jumeirah Beach Hotel on Saturday November 21

in aid of The Smile Train.

The Est?e Lauder Companies Travel Retailing Worldwide recently named The Smile Train as its official charity. Last year's outright winner of Miles for Smiles was Est?e Lauder Companies' Travel Retailing Worldwide President Olivier Bottrie, who ran the 10 kilometres in an impressive 44 minutes and 7 seconds. But he is not able to take part this year – so the organisers say that the challenge to beat his time is wide open.

Bottrie comments: ‘The Est?e Lauder Companies Travel Retailing Worldwide is delighted to support Miles for Smiles this year. Mandy and Row [Rowena Holland-Essential Communications-Ed] put on a great event in 2008; everyone who took part enjoyed a fabulous day and their efforts saw the travel retail industry raise an incredible sum for The Smile Train. I am sure this year will be every bit as successful and will once again generate a fantastic donation for this amazing of charities.’

This year participants are being asked to contribute a minimum entry donation of E.100 ($138) each which the organisers hope they will be able to raise through sponsorship. ‘This year, for anyone who wishes to donate to Miles for Smiles as an event, rather than to individuals, a donation page has been set up on The Smile Train website. Every donation, however small, helps to put a smile back on a child's face, so please do help us to reach our target,’ said joint organiser Rowena Holland, Essential Communications.

The link is: http://www.smiletrain.org/goto/milesforsmiles09

Any readers who would like to register for the Miles for Smiles 2009 event please email [email protected] asap. For information on sponsorship, raffle prizes, goodie bags etc, contact Mandy Shine: mandy.shine@the moodiereport.com at: (Tel:) + 971 4 394 3293. (Mob): +971 504 585 068.