Got five minutes? TRBusiness is calling on DF&TR stakeholders around the world to share their intel in the TR Confidence Tracker flash poll for Q1 2025.

We want the inside story on how your year is faring so far to inform our handy barometer of sentiment, which has been tracking responses for more than two years.

You can take part anonymously or on-the-record. Plus, you can opt to provide supporting comments for the chance to feature in our editorial coverage.

In the latest flash poll, for Q4 2024, optimism levels among respondents held strong quarter-over-quarter, with 67.22% of those who took part feeling optimistic about the global travel retail (GTR) industry over the next 12 months (compared to almost 70% in Q3 2024).

Similarly, almost 75.86% of respondents report being optimistic about their organisation’s performance in travel retail over the next 12 months (compared to 76.09% in Q3).

A look back at the results over the past 12 months show that positive sentiment fluctuated significantly in 2024. Typically, however, optimism levels are high during Q1, which is perhaps reflective of stakeholders’ positive outlook regarding the opportunities the year ahead may bring.

Please, do take part today and share your thoughts so our global audience of industry stakeholders can gain a better understanding of sentiment among the DF&TR community.

It’s quick and easy to take part via our online survey portal – simply click the ‘take part in the flash poll’ button above.

The poll is open until the end of the day on Friday 18 April 2025. All those who take part will get the results direct to their inbox.

A snapshot of how the results are tracking to date.

Learn more about the TR Confidence Tracker

TRBusiness launched the TR Confidence Tracker at the beginning of 2023 to track optimism levels among DF&TR stakeholders throughout the year.

The quarterly flash poll monitors two key indicators: how optimistic DF&TR stakeholders are feeling about the GTR industry and their organisation’s performance in travel retail over the next 12 months.

It takes just a few minutes for respondents to share their views via the online portal. There’s the option to take part anonymously or go on-the-record and provide supporting comments.

The results are shared at TRBusiness.com and/or via our other touchpoints.

By taking part, you will be helping to build a barometer of sentiment that could be utilised as a handy reference tool.

To date, leading stakeholders that have taken part include Erin Lillis, Travel Retail Director APAC, Lacoste; Nina Kristin Gür, VP Retail Key Account Management, Fraport AG; Abdulla Shihan, Senior Buyer and Merchandiser, Maldives Airports Company Limited (Maldives Duty Free); Anita Visvanath, Senior Category Manager, Retail inMotion; Steven Candries, Export & TR Director, Chocdecor/Belfine; Diego de Freitas, Conference Manager & Business Developer at ASUTIL; Oliver Storrie, Managing Director GTR, Domestic LATAM, ME & Africa, Quintessential Brands Group; Barry Geoghegan, Founder, Duty Free Global Ltd; Andreas Reckart, Head of Travel Retail, Ricola; Kreol Arakulath, Executive Director, Kreol Group; Garry Maxwell, Director/Founder, GMAX Travel Retail; Anson Bailey, Head of Consumer & Retail, Asia Pacific, KPMG – and many more.

TRBusiness greatly appreciates your input into this flash poll and would like to thank you in advance for your participation.

The Q3 2025 TR Confidence Tracker flash poll will be live in July 2025.

View past results

Q1 2024 RESULTS: Optimism levels hold strong in Q4 2024

Q3 2024 RESULTS: GTR industry optimism levels improve in Q3 following sharp decline in Q2

Q2 2024 RESULTS: Optimism levels tumble Q2 TR Confidence Tracker

Q1 2024 RESULTS: Optimism getting back on track in Q1 yet faith in business performance stalls

Q4 2023 RESULTS: Faith in business performance in GTR wanes in Q4 2023, reveals flash poll

Q3 2023 RESULTS: Industry confidence levels shrink over 25% in Q3

Q2 2023 RESULTS: Pessimism impacting confidence levels in Q2, shows TR Confidence Tracker

Q1 2023 RESULTS: 91% of respondents optimistic about the GTR industry, says flash poll

EARLY 2023 RESULTS: 89% of respondents ‘optimistic’ about their TR business, shows flash poll