Lagardère opens first DXB retail store with Pangaia GTR debut

By Kristiane Sherry |

Pangaia and Lagardère have both made retail debuts at DBX.

Sustainable “materials science” clothing brand Pangaia has opened its first GTR location at Dubai International Airport (DXB), in partnership with Lagardère Travel Retail.

Situated in Concourse B, Terminal 3, the 182 sqm store offers a range of clothing made using innovative, responsible fabrics.

It also marks Lagardère’s first retail opening at Dubai International, which it will operate alongside its extensive range of food and beverage outlets. 

Pangaia’s mission statement is to “inspire and accelerate” an Earth-positive future, a purpose displayed on a large digital fascia as passengers enter the retail space. 

Once inside, the store immerses travellers in nature, through a custom-built terrarium, natural soundscape, and through the use of scent.

The shop itself has been mindfully designed using locally-sourced, natural materials, with LED lighting throughout. 

Pangaia’s assortment offered in-store includes organic or recycled cotton loungewear, FLWRDWN outerwear, recycled wool and cashmere, plant-based activewear, grape leather sneakers, jersey styles made from the brand’s FRUTFIBER material, and a selection of MIRUM accessories.

“This is truly a partnership between PANGAIA, Dubai Airports and Lagardère Travel Retail,” said Vadim Motlik, Lagardère Travel Retail Middle East CEO. 

“The journey has been marked by a very collaborative and enthusiastic spirit, eager to bring the brand to life in the world’s busiest airport.

“This new business venture is a testament of Lagardère Travel Retail’s commitment to provide innovative and unique experiences to passengers, alongside the strong sustainability focus our business has for the years to come.”

‘Accelerate industry transformation’

Mira Duma, Founder of Pangaia, added: “Since our inception, Pangaia’s mission has been to inspire and accelerate industry transformation towards an Earth-positive future. 

“With the incredible support of our partners, we were able to create an experience connecting the travelling audience back to nature, offering them a glimpse into the movement we are creating and having them join us on the journey towards more responsible production and consumption.” 

Pangaia launched in late 2018 with a mission to accelerate an Earth-positive future.

Eugene Barry, Commercial EVP at Dubai Airports, commented: “Our partnership with Lagardère Travel Retail and Pangaia not only enhances the airport consumer experience for our guests, but also reinforces our commitment to sustainable practices. 

“By bringing this highly innovative brand to DXB, we aim to inspire travellers to make conscious choices and create greater awareness about the collective power of individual actions. 

“Together, we are creating spaces where environmental responsibility, creativity and style seamlessly coexist, offering DXB guests the opportunity to make a positive impact on their journeys.”

Lagardère Travel Retail Singapore recently hosted a series of sustainability-focused joint ventures as part of a three-month campaign, including the introduction of an internal staff incentive to encourage innovative carbon-saving ideas.

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