Lagardère expands sustainability drive with Singapore team incentives

By Kristiane Sherry |

Lagardère Travel Retail Singapore has focused on staff initiatives as well as customer-facing gifting in a three-month sustainability campaign.

Lagardère Travel Retail Singapore is running a series of sustainability-focused joint ventures as part of a three-month campaign, including the introduction of an internal staff incentive to encourage innovative carbon-saving ideas.

Ann Pang, Chief Exec at Lagardère Travel Retail Singapore and Malaysia, and Deputy Chief Exec at Lagardère Travel Retail North Asia, is also highlighting operational practices to promote sustainability solutions.

Current measures include encouraging staff to delete emails that are no longer useful to improve email performance, and closing unused programmes to reduce heat build-up, cut energy usage, and increase the lifespan of digital devices. 

The team is also taking part in a ‘My Recycling Diary’ programme to share green practices in everyday life.

Staff have also been able to take part in a restoration workshop, where they were taught repair skills for electrical devices and how to mend or repurpose clothes. 

A book drive, promoting both reading and sustainability, is supporting the Dignity Mama bookstore which offers employment to disabled young adults. 

Staff members who contribute the most innovative ideas during the initiative will win dining vouchers. 

The overarching campaign launched in April in line with World Earth Day, and runs until June.

Responsible offerings

The customer-facing side of the sustainability drive sits under the line ‘Choose a Present that Gifts the Future’ at Singapore Changi Airport.

Over the three-month period, which follows Discover Singapore’s 2022 sustainable living campaign, shoppers will be able to purchase sustainable gifts and souvenirs. 

Lagardère chose to highlight the word ‘present’ to both promote gifting, and a sense of urgency around making eco-conscious decisions today to protect the earth.

Sustainable gifting and souvenir brands are in the spotlight.

Local Singapore brands with environmentally conscious lines are available through the store, including handcrafted artisanal soaps, made with natural ingredients and free from synthetic fragrances and colourings.

The packaging is made from upcycled milk and juice cartons requiring minimal new resources. The soaps are also available with reusable travel pouches to reduce packaging waste.

Homewares including coasters and trays made from Jesmonite, a non-toxic material made from upcycled coffee grounds and waste plastic are also available – the plastics adding colours, and the coffee grounds giving a ‘terrazzo’ appearance. 

Upcycled kitchenware, sourced from local communities, is also available to purchase. 

Lagardère Travel Retail Peru also marked Earth Day with a sustainability-led campaign, highlighting socially and environmentally sustainable Peruvian brands at Jorge Chávez International Airport in Lima.

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