Duncan Goose is currently on a motorcycle tour visiting World Duty Free stores and offices across the UK.

One Water has launched its annual Travel Trade Awareness Tour in partnership with Avolta, across its network of 38 World Duty Free store locations in the UK, including at a roster of airports.

More than £2.95 million has been raised to date through One Water sales in World Duty Free stores, allowing the campaign to make an impact with its mission to fund clean water projects in areas such as rural Malawi.

Funds raised via sales of One Water bottles at UK airports have contributed towards the rehabilitation of broken water points, the installation of gravity-fed and solar-powered systems and restoring water access to health clinics and schools, says the B Corp.

The launch of this year’s campaign marks the return of One Water founder Duncan Goose’s annual motorcycle tour, a purpose-driven road trip visiting World Duty Free stores and offices across the UK.

Riding the same Honda Africa Twin motorbike he used during a round-the-world trip in 1998, which inspired the creation of One Water, Goose is meeting with frontline staff to thank them and share updates on how their work contributes to important water projects in Sub-Saharan Africa.

The One Water range includes 100% recycled plastic bottles, aluminium refillables, cans, Tetra Pak cartons and more.

World Duty Free was one of the first UK retailers to support the One Water brand, stocking it since 2006 in UK airports, its UK based Eurotunnel store, and its store at St Pancras train station, as well as on P&O ferries.