Rituals commits to refills as it spotlights Scope 3 emission targets

By Kristiane Sherry |

Rituals Cosmetics is focusing on refills and Scope 3 emissions

Rituals Cosmetics is focusing on refills and Scope 3 emissions in its 2022 Sustainability Report.

Beauty brand Rituals Cosmetics has released its 2022 Sustainability Report, a document that shows ambition in rolling out refills, but an increase in overall greenhouse gas (GHG) emissions.

Rituals achieved B Corp certification in January 2022, and since then has doubled down on its refill strategy and ambition to be net-zero by 2050.

Its four key pillars comprise ingredients, packaging, operations and climate compensation.  

The progress on refillable products has seen it save 802,587 kg in materials and 19.3 million litres of water in 2022. 

In addition, through its ‘Buy 1 refill = grow one tree’ initiative, it has committed to planting 5 million trees across India, Kenya and Colombia. 

Over 80% of Rituals’ in-scope personal care products now contain at least 90% natural origin ingredients. The business does note its considered use of synthetic materials where appropriate.

“We consciously formulate our products, combining the best of nature with 100% safe, lab-made ingredients to create trusted, high-performance formulas and products that do what they promise,” it says in its Sustainability Report. 

“For properties that nature can’t provide, or when it’s more environmentally friendly, we choose lab-made alternatives.

“Every choice we make is a balance between achieving maximum product performance and minimum environmental impact.”

Rituals Scope 3 emissions

Rituals noted that its total greenhouse gas emissions increased year-on-year from its 2021 baseline.

Its carbon footprint for the 12-month period was 194,318 tons CO2 equivalent. Broken down, 899 tons eq. were from Scope 1 emissions, and there were zero scope 2 emissions due to the company’s green electricity contracts.

Scope 3 emissions accounted for the overwhelming majority at 193,419 tons of CO2 eq.

“Our total carbon footprint increased in 2022, compared to 2021,” the company noted. “However, this is mostly explained by the fact we experienced growth in 2022 and it was the first normal year for our business operations after the COVID pandemic.”

The largest contributor to Scope 3 emissions are ingredients, product packaging, and transportation. 

Rituals recently opened a new stand-alone store in Copenhagen

Rituals recently opened a new stand-alone store in Copenhagen

Rituals says it has implemented an EcoVadis assessment tool to benchmark its suppliers with a spend over €100,000. This enables the business to understand partners’ social and environmental sustainability practices. It forms part of the Rituals strategy to reduce Scope 3 emissions. 

EcoVadis uses evidence-based assessments to give a score from 0-100. Suppliers currently average 57 points. There is an expectation for all suppliers to hit the 50-point Bronze level as a minimum. From 2025 this rises to a Silver medal. 

In addition, Rituals has committed to all of its products being either refillable, recyclable or made from recycled materials by 2025.

Social sustainability drive

In terms of social sustainability, Rituals is aiming for women to represent one-third of its board, up from 22% in 2022.

While 89% of its global workforce are women, they currently account for 39% of the global leadership team.

One of Rituals’ major partnerships was with Indian non-profit Tiny Miracles Foundation to co-design and sell bags.

Over 40,000 were sold and 739,240 were given away as gifts with purchase over the year, generating “significant income” for hundreds of women in India. 

Dufry x Rituals at BCN.

Rituals has a growing airport presence, including at Barcelona.

“Our path to sustainable wellbeing is rooted in a holistic approach that addresses the interconnectedness of people and the planet,” said Raymond Cloosterman, Rituals Founder and CEO.

“We are proud of the progress we have made thus far and remain dedicated to continuously improving our sustainability practices to create a positive impact in the world.”

Rituals’ GTR footprint currently spans 20 stand-alone airport stores, over 600 shop-in-shops, more than 150 cruise and ferry locations, and 10 airlines and airport lounges. 

In July, Rituals Cosmetics opened a 50sqm standalone store at Copenhagen Airport’s Terminal 2.

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