“Sky’s the limit” for Moroccanoil in TR as company builds on success

By Faye Bartle | Friday, 3 November 2023 9:11

Moroccanoil believes “the sky is the limit” for its business in travel retail, following an “amazing” two years of recovery.

In this video interview, filmed on location at the TFWA World Exhibition in Cannes, Sebastien Levi, VP Global Travel Retail for Moroccanoil, revealed that the beauty company, famous for its argan oil hair treatment, is performing “above pre-Covid numbers in 2023”.

Now, the plan is to build on the successful partnerships the company has established in the industry to further elevate its presence.

“We believe we have amazing tools at our disposal right now to go even further and build on the very strong foundation that we have established,” he said.

Levi sees the renewed appetite for travel and the opportunity for brands to capture that excitement and deliver memorable experiences to shoppers, as some of the biggest growth drivers.

He also referenced the rise of digital, as well as sustainability and responsible consumption, as two essential trends to cater to both now and in the future.

“The consumer is not going to wait for us, so it’s very important that brands are up to the challenge,” he said. “We are up to it at Moroccanoil and we are working hard to meet the challenge of the times.”

Click the video above to hear more of what he has to say, plus what we can expect to see in the way of new novelties over the coming months.

Sebastien Levi (far right) co-presented the award for Best Cruise & Supplier Promotion 2023, sponsored by Moroccanoil, to Pernod Ricard Global Travel Retail for the Norwegian Cruise Line Private Island at the Travel Retail Awards in Cannes on 3 October 2023.

Moroccanoil was a platinum sponsor of the 2023 Global Travel Retail Awards, and presented two trophies at the glittering awards ceremony on 3 October at Hôtel Martinez, for the Best Sustainable Product and Best Cruise & Supplier Promotion (pictured above) and Best Sustainable Product.

Like what you’re watching? Follow TRBusiness on Linkedin: