In this video update, filmed on location at the TR Consumer Forum in Vienna (21-23 June 2023), Virginie Bievre, Head of Retail Training, Pernod Ricard, describes why unlocking traveller insights is an important part of the business strategy.

“At Pernod, we are very traveller centric and we really believe that what we unlock with the travellers will turn into higher business for us,” she said.

Bievre also highlighted the event’s in-depth discussions on Gen Z, weaving in different category perspectives and from a variety of stakeholders, as useful for helping companies to create a seamless experience for this important demographic.

Pernod Ricard Global Travel Retail (GTR) supported the 2023 TR Consumer Forum as a Diamond Sponsor. Bievre spoke in the ‘Why Consumers Buy’ session, which took a deep dive into how the industry is keeping pace with the multiple influencing elements driving consumers to buy when they fly (or float).

READ MORE: A traveller-centric approach is critical to driving success, says PR GTR

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Watch the 2023 TR Consumer Forum event video.

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To find out more, visit www.TRConsumerForum.com.

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