In a video interview conducted in October, Zoe Farmer, Global Director Retail Management at gateretail said the past 12 months have been characterised by growth and innovation, particularly in the onboard retail and F&B service provider’s online pre-order platform.

TRBusiness hears that technology solutions such a pre-order can be used to offer a wider boutique and F&B range than is traditionally available, something gateretail labels as ‘unlocking the trolley’.

“With digitalisation and the enabling of pre-ordering, the boutique trolley will not [necessarily] be onboard but brought on for pre-ordering,” said Farmer.

“Once onboard, with the digital channel it gives the flexibility to the passenger as to when they order a product. With digitalisation, it also means you can offer virtual [only] products too.”

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