The pop-up boasts two limited edition Dom Pérignon x Lady Gaga 2021 bottles, a special edition sculpture designed by the US singer and songwriter, plus unique Dom Pérignon vintages.

Vintage champagne house Dom Pérignon has unveiled its first immersive pop-up at T Galleria by DFS, Macau, City of Dreams.

Until 28 December, guests to T Galleria will be able to experience a multi-sensorial, creative collaboration between Dom Pérignon and Lady Gaga dubbed ‘The Queendom’.

A bold colour palette of black and magenta greets visitors to the pop-up where they will encounter an art gallery highlighting key campaign visuals around two limited edition bottlings.

David Chan, Vice President Merchandising and Planning Spirits, Wines, Tobacco, Food and Gifts at DFS Group said: “We are delighted to partner with Dom Pérignon as the only travel retailer to bring the Dom Pérignon x Lady Gaga limited edition vintages and sculpture to our T Galleria by DFS, Macau, City of Dreams store.

EXTRAVAGANT SCULPTURE

“We look forward to welcoming our customers to experience this truly exhilarating collaboration.”

At the pop-up, visitors will discover one of only 110 sculptures numbered and signed by Lady Gaga.

These are hand-painted in metallic chrome and each individual piece envelops a jeroboam of Dom Pérignon Rosé Vintage 2005.

In addition, a wall of Dom Pérignon x Lady Gaga Limited Edition Rosé Vintage 2006 and Dom Pérignon x Lady Gaga Limited Edition Vintage 2010 bottles is showcased prior to visitors entering an antechamber designed as a mirror box.

Here, a shimmering interplay of reflections allows customers the chance to capture photo opportunities.

In the centre of the room, a bottle of the 2006 rosé draws visitors’ attentions, against the backdrop of an original soundtrack and modulating blue and red lighting effects.