Shilla caters to personalisation whims with Montblanc boutique at HKIA
By Luke Barras-hill |
The Shilla Duty Free has launched a standalone boutique for German luxury goods firm Montblanc at Hong Kong International Airport (HKIA).
Iconic and best-selling products from Montblanc’s range of writing instruments, watches, leathergoods and accessories will be available to customers.
The assortment is said to cater to a broad number of passengers at the airport, including millennials, business travellers and discerning shoppers seeking personalised, exclusive and luxurious products with standout craftsmanship.
Two of Montblanc’s best-selling products will be available in an exclusive gift set: the Meisterstück Platinum-Coated Classique Fountain Pen and Meisterstück Business Card Holder.
Shilla says the new concept is part of a wider effort to enhance the purchase experience across fashion & accessories and perfumes & cosmetics.
Montblanc will strengthen its identity in the terminal while showcasing tailored merchandise that plays to the experiential elements valued by shoppers visiting Shilla’s neighbouring Beauty&You shops.
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