Shilla caters to personalisation whims with Montblanc boutique at HKIA

By Luke Barras-hill |


The Montblanc boutique is situated opposite to The Shilla Duty Free’s Beauty&You store at East Hall South.

The Shilla Duty Free has launched a standalone boutique for German luxury goods firm Montblanc at Hong Kong International Airport (HKIA).

Iconic and best-selling products from Montblanc’s range of writing instruments, watches, leathergoods and accessories will be available to customers.

The assortment is said to cater to a broad number of passengers at the airport, including millennials, business travellers and discerning shoppers seeking personalised, exclusive and luxurious products with standout craftsmanship.

Two of Montblanc’s best-selling products will be available in an exclusive gift set: the Meisterstück Platinum-Coated Classique Fountain Pen and Meisterstück Business Card Holder.

Shilla says the new concept is part of a wider effort to enhance the purchase experience across fashion & accessories and perfumes & cosmetics.

Montblanc will strengthen its identity in the terminal while showcasing tailored merchandise that plays to the experiential elements valued by shoppers visiting Shilla’s neighbouring Beauty&You shops.


Premium and season-based products will star at the boutique.

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