A variety of those recognised in this year’s consumer-voted Travel Retail Awards Asia Pacific are sharing their thoughts on what it means to join the ‘Voted by Shoppers’ club. 

The accolades for this year’s programme – which marked the fifth edition of the initiative – were announced at the end of March.

Organised in collaboration with data partner m1nd-set, this popular regional iteration of the Travel Retail Awards puts the shopping habits of Asia Pacific travellers firmly in the spotlight.

Those recognised in the programme have the right to display the coveted ‘Voted by Shoppers’ logo on their product packaging, marketing materials and at point of sale to help drive awareness.

Indeed, almost a third (31%) of shoppers are more likely to purchase a product bearing the Winner logo, according to research by m1nd-set.

Alongside the ‘Winner’ and ‘Finalist’ accolades, the 2025 edition of the Asia Pacific Travel Retail Awards designated ‘Highly Recommended’ statuses in those categories where there was no run-away winner.

Congratulations once again to all those listed!

For a full rundown of winners, please see the May issue of TRBusiness magazine.

Here’s what 2025 victors had to say…

“It’s an incredible honour”

The Bose Corporation QuietComfort Ultra Headphones secured a duo of Winner accolades in this year’s programme: Best Electronics Product and Best Overall Product.

“We put a lot of heart into designing products that make a difference for people on the go, so being named Best Electronics as well as Best Overall Product in the Asia Pacific Travel Retail Awards really means a lot,” said Mike O’Farrell, Business Head, Americas Travel Retail and Global Strategy Manager, Bose Corporation.

“It’s an incredible honour – and a reminder that great sound truly knows no borders. Huge thanks to all the travellers who voted and to TRBusiness for shining a light on what matters most to customers.”

“We are incredibly proud”

Anora Group’s Valhalla Herb Liqueur Shot claimed the Winner accolade for Best Spirits Product (under €45), sponsored by E. Gluck.

“Winning the award for Valhalla at 2025 Asia Pacific Travel Retail Awards is a testament to the dedication, passion, and innovation of our entire team at Anora,” said Bo Madsen, Director at Anora Global Travel Retail.

“This recognition is more special as it is based on consumer votes and we are incredibly proud to see Valhalla resonate so strongly with both customers and partners alike.”

“This recognition means the world to us”

NHP Hanse Distribution – My Jewellery: Travel the World Set secured Winner status in the Best Jewellery Product category.

“Over the past few years, My Jewellery has been expanding its product range especially for travel retail with travel exclusive jewellery and fashion accessories,” said Desi van Blijderveen, Key Account & Project Manager, My Jewellery.

“This recognition means the world to us and inspires us to truly take our brand global in the years to come.”

“It reflects the hard work and creativity of our team”

The Walker’s Shortbread Festive Pop-up in Heathrow T5 was voted the Winner in the Best Airport Retail Initiative Pop-Ups category, sponsored by Moroccanoil.

Commented the Walker’s team: “This accolade is a testament to our commitment to creating engaging and memorable experiences for travellers while showcasing the heritage and quality of our brand.

“It reflects the hard work and creativity of our team and reinforces the importance of travel retail in connecting consumers with our iconic shortbread.

“This recognition inspires us to continue innovating and delivering exceptional brand experiences worldwide.”

“Being selected again by travellers speaks volumes”

Iris Vigneti – Bella Aperitif for Spritz earned the Winner accolade in the Best Low- & No-Alcohol Product category sponsored by Moroccanoil.

“We are incredibly proud to announce that Bella Aperitif for Spritz by Iris Vigneti has been named Best Low- & No-Alcohol Product at the 2025 Asia Pacific Travel Retail Awards – and this marks the second consecutive year of this well-deserved recognition,” commented the Food Accademia team.

“Being selected again by travellers themselves speaks volumes about the growing appreciation for premium, alcohol-free options in the travel retail space.

“At Food Accademia, we are passionate about offering travellers a taste of Italy through carefully curated, exceptional products. To see our partners honoured with this prestigious accolade for two years running reaffirms our commitment to bringing only the finest, most innovative products to the global market.

“We look forward to continuing this exciting journey with Iris Vigneti and other forward-thinking brands that are setting new standards in the travel retail sector.”

“This is an excellent opportunity to list Tru Virtu”

Rising to the top of the category for Best Fashion & Accessories Product (including luggage & leathergoods) was Dolphin Innovations GmbH – Click & Slide Bio Wine Bordeaux/Gold.

“We are proud to announce that Tru Virtu again became Winner of the Asia Pacific Travel Retail Awards 2025 as Best Fashion Accessory worldwide,” commented the Tru Virtu team.

“The Travel Retail Awards are the duty free and travel retail industry’s first and only consumer-voted awards, where each entry has been voted for by thousands of travellers.

“We believe this is an excellent opportunity to list Tru Virtu as a ‘must have’ brand.”

“We are eager to leverage this prestigious recognition”

Best Wines Product saw the winning accolade go to Domaine Laroche – Laroche Chablis Les Chanoines 2023.

“We are proud and honoured to be the winner of the Best Wines Product category at the Travel Retail Awards 2025 Asia Pacific, with our Chablis Laroche Les Chanoines. What makes this accolade even more meaningful is that it was voted by shoppers themselves,” said Camille Bouvet, Product Manager, Laroche Wines.

“At Laroche, we constantly strive to push the boundaries of creativity and innovation, and this award is the result of a long-term development project to create this special edition bottle, which highlights some of Paris’s most iconic monuments.

“We are eager to leverage this prestigious recognition.”

Want a turn in the spotlight? Submit your entries to the Global Travel Retail Awards 2025 by 5 June at www.travelretailawards.com or by clicking the button below. Standard entries are priced at £345 +VAT (if applicable).

Plus, be sure to save the date for the ceremony, which is taking place on Tuesday 30 September at Hôtel Martinez in Cannes. Tickets are available to buy now,  ith early bird prices available until 6 June. Simply click the image below to purchase a single ticket or to treat your colleagues or/and wider network to a table of 10!

To view our refreshed event website and for further information, visit www.travelretailawards.com

READ MORE: Asia Pacific Travel Retail Awards 2025: The Winners

READ MORE: Global Travel Retail Awards 2025: Entries now open!

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