European Travel Commission identifies ‘strong appetite for travel’ in 2022

By Charlotte Turner |

Despite the uncertainty caused by the Russian invasion of Ukraine, and the ongoing threat of Covid, the desire across Europe for intra-European travel is undoubtedly strong, according to the European Travel Commission (ETC).

 

From its latest research, Monitoring Sentiment for Domestic and Intra-European Travel – Wave 11, the ETC highlights that three in four Europeans intend to take a trip in the next six months, with Mediterranean destinations having the highest appeal.

 

An increasing share of Europeans (77%) are eager to travel between April and September 2022, says the commission.

 

Over half (56%) of them plan to visit another European country, while 31% choose domestic travel. Across all analysed markets, respondents from Italy, Spain, Poland, the UK, and Germany demonstrate the strongest optimism about taking a trip (>80%).

 

Travel intentions increase with age, rising from 69% among Gen Z (18-24 years old) to 83% among baby boomers (over 54 years old).

 

Luís Araújo, ETC's President, said: "Our report demonstrates that European confidence in travelling is growing now that COVID-19 has largely become a fact of life."

Luís Araújo, ETC’s President, said: “Our report demonstrates that European confidence in travelling is growing now that COVID-19 has largely become a fact of life.”

SUN AND BEACH HOLIDAYS PREFERRED OPTION

The survey results confirm that Europeans’ travel plans follow a seasonal pattern with sun and beach holidays (22%) being the preferred option for the coming months.

 

The interest in city breaks (15%) and vacations by the water or coast (15%) also remains steady. In line with these holiday preferences, the popularity of Mediterranean destinations grows: Spain is the most favoured destination among Europeans travelling abroad between April-September 2022, followed by Italy, France, Greece and Portugal.

 

“Although the survey was conducted during the first weeks of the Russian invasion of Ukraine, Europeans’ travel sentiment and behaviour have not yet been affected by the conflict,” stipulated the ETC.

 

“Notably, the Polish, who neighbour Ukraine, maintain a stable, above-European-average travel sentiment; their planned length of stay and budgets remains consistent with data collected at the same time last year. Furthermore, interest in Eastern European destinations is unaltered, reflecting the limited impact of the ongoing conflict on intra-European travel to date.”

 

CONCERNS OF INFLATION STRAP HOLIDAY BUDGETS

A rising share of European travellers are planning to spend €500-€1,500 (now 51%, +8% compared to the previous survey) with a respective drop in higher budgets (-8% for more than €2,000), potentially due to the growing concerns over inflation.

 

At the same time, even though there is more certainty as to when and where the next trip will be, only 25% of travel-ready Europeans have fully booked, indicating a limited level of financial commitment. The European travel sector must ensure it is targeting last-minute holidaymakers this summer.

 

Commenting following the publication of the report, Luís Araújo, ETC’s President, said: “Our report demonstrates that European confidence in travelling is growing now that COVID-19 has largely become a fact of life.

 

“New uncertainties on the horizon, namely the ongoing conflict in Ukraine and the rising cost of living, are presenting challenges for the travel sector. However, ETC is pleased to see that in spite of these uncertainties, appetite for travel is still on the rise and the European tourism sector remains resilient.”

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