Lacoste has opened a new-look boutique at Charles De Gaulle Terminal 2E

Fashion and lifestyle brand Lacoste has opened a new duty-free store at Paris Charles De Gaulle International Airport, bringing its reimagined travel retail concept to passengers at Terminal 2E.

Situated in the “vibrant and luxurious” departures space, the new shop intends to extend “French-style hospitality” to globetrotters. 

The product offering has been curated to allow them to “reach their next destination in style”.

First debuted in Paris, the new boutique concept features a metal façade in a heritage green hue, with the texture recalling the skin of a crocodile – the Lacoste logo. 

Once inside, the new interior showcases an updated product offering spanning a core collection, travel specifics, and a gifting line. 

Express customisation services are also offered, saud to further elevate the customer experience by meeting personalisation needs. 

Lacoste considers travel retail to be the “sixth continent” and believes it offers a unique opportunity to connect with consumers internationally. 

Lacoste’s revamped store features its iconic crocodile motif.

The brand said it is one of the “strongest” players in GTR, with a network of more than 170 boutiques in the channel around the world. 

Its product range spans fashion and accessories, leather goods, fragrances and eyewear for men, women and children. 

In November, Lacoste opened a duty free boutique at Singapore Changi Airport, a 101 sqm space in the T4 departure hall.