The Victoria’s Secret store is located in the departures area of the main terminal.

Victoria’s Secret has cut the ribbon on its latest store at London Luton Airport (LLA).

The speciality retailer of garments such as lingerie, casual sleepwear, athleisure, swimwear, prestige fragrances and body care paired with Avolta for the official opening of the unit on 9 September.

Eve Fifer, Commercial Director UK at Avolta said: “Following many successful openings over the years, we are delighted to be partnering once again with the iconic Victoria’s Secret.

“With its fashion-forward collections, inclusive offering, and award-winning fragrances and body care, the brand is loved by women around the world.

“This new store at London Luton Airport strengthens our beauty and lifestyle portfolio and brings travellers an exciting new shopping destination that we know they will love.”

‘Signature’ skus

Travellers can peruse a selection of Victoria’s Secret’s signature fine fragrances, scents, mists, body lotions and other goods at the shop.

Senior executives from Victoria’s Secret, Avolta and LLA attended the official opening on 9 September. Pictured L-R: Left: Eve Fifer, Commercial Director UK, Avolta; Tian Riggs, Global Head of Commercial Travel Retail, Victoria’s Secret; Mark Jennings, Head of Retail & Surface Access, London Luton Airport.

A curated assortment of Victoria’s Secret intimate apparel and sleepwear is also displayed.

Mark Jennings, Head of Retail and Surface Access at London Luton Airport, added: “The arrival of Victoria’s Secret to London Luton Airport (LLA) underlines our commitment to providing even greater choice for our those who enjoy a pre-flight peruse and highlights our commitment to providing a simple and friendly passenger experience.

“We’re thrilled to welcome Victoria’s Secret to LLA, an exciting and recognisable addition to the 40 plus brands that make up our choice of shops and restaurants at LLA.

“Offering an extensive range of products including fashion, accessories, fragrance and skincare, Victoria’s Secret’s iconic shopfront is sure to add even more excitement for passengers heading off on their travels from LLA.”