Walker’s Shortbread unveils new limited-edition coronation tins

By Trbeditor |

The new limited-edition Royal Tins feature official royal portrait photography of King Charles III.

Walker’s Shortbread has extended its official Royal Tin collection with two new limited editions, to commemorate the coronation of King Charles III, due to take place on 6 May.

Within GTR, the tins will be sold at selected Dufry World Duty Free stores, at Lagardère Aelia Duty Free and Discover Stores, onboard Irish Ferries and DFDS Ferries, and at Caviar House and WH Smith.

To support the launch, in May Walker’s will be activating sampling with Dufry onboard the Spirit of France P&O ferry. Walker’s will also be sampling its Union Jack all-butter shortbread at various airport locations across the UK.

READ MORE: Walker’s to ramp up travel retail activity in 125th anniversary year

The coronation collector’s editions

Sporting a regal dark blue and gold colour scheme, each tin features official royal portrait photography of His Majesty, taken at events in both London and Scotland.

The collector’s tins also carry the Royal Warrant for the supply of shortbread to the Royal Household – awarded to the Scottish family business in 2017 – alongside a prominent headline tribute of ‘The Coronation of King Charles III’.

The King Charles III: The Westminster Coronation Limited Edition Tin (300g) contains 24 all-butter Union Jack Shortbreads. The King Charles III: The Royal Deeside Coronation Limited Edition Tin (150g) contains a selection of shortbread triangles, fingers, thistles, rounds and hearts.

Walker’s Shortbread will support the launch of its commemorative tins with sampling at selected travel retail locations.

The first commemorative tin depicts King Charles III in his naval uniform on The Mall, at the 150th anniversary celebrations of the Cadet Force. The shot was taken by photographer Anwar Hussein.

This tin’s corners are decorated with the national flowers of the UK, namely the Scottish thistle, the English rose, the Welsh daffodil and the Northern Irish shamrock. This floral motif is designed to symbolise His Majesty’s long appreciation of and commitment to preserving the natural environment.

The second and smaller of the two tins displays King Charles III at the Highland Games, near the Royal Family’s Scottish home, Balmoral Castle. In this image he is wearing a traditional tartan kilt and the striped tie of the Gordon Highlanders regiment of the British Army, before the regiment merged with the Queen’s Own Highlanders.

Walker’s Shortbread Managing Director Nicky Walker commented: “For almost 50 years we have proudly celebrated the British Royal family and their significant milestones with commemorative tins and this feels particularly poignant as the first Coronation in many people’s lifetimes. We feel honoured to mark this momentous occasion and pay tribute to His Majesty King Charles III.”

Sir Jim Walker CBE, Director and third generation family member of Walker’s Shortbread, was recently invested as a Knight Bachelor in recognition of exceptional services to the food industry, following the appointment in the prestigious Central Chancery of the Orders of Knighthood on the Birthday 2022 Honours list.

He commented: “I was extremely honoured and touched to have been among the first honours presented by His Majesty King Charles III, whom I first had the honour of meeting many years ago and so, combined with our shared long association with the Royal Family and Scotland, it is very special to be able to commemorate the Coronation and His Majesty with these celebratory tins.”

 

Europe

Heinemann anticipates another €1bn year at IST

Retail has boomed at Istanbul Airport (IST) and the momentum is set to continue this year, even...

Europe

MAN 'very sorry' after power spike cancels flights

Manchester Airport (MAN) Managing Director Chris Woodroofe has issued an apology to passengers...

International

Vantage rebrands as airports manager and investor looks to the future

Vantage Airport Group (Vantage) has announced a corporate rebrand to Vantage Group. The...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend