The travel retail exclusive redesign for Cadbury is designed to boost the gift-worthiness of the products for travellers.

Mondelez World Travel Retail (WTR) is unveiling a bold, travel retail exclusive redesign for chocolate brand Cadbury.

The refreshed Cadbury portfolio introduces a premium, modern aesthetic inspired by the brand’s British heritage.

It’s designed to elevate the gift-worthiness of the products for travellers who are seeking something distinct from what they can find on the domestic range.

The redesign is said to be central to Cadbury’s long-term commitment to driving category growth in the channel, creating a shopper-led experience that boosts visibility and penetration.

“Cadbury has always stood for sharing, generosity and little moments of joy, and that’s exactly what we wanted to bring to life with this redesign,” said Anna Somogyi, Director Category, Customer & Shopper Marketing at Mondelez World Travel Retail.

“This renovation reflects our long-term commitment to growing the category in travel retail by putting shoppers first – offering greater visibility, a more memorable in-store experience, and gifting options that truly stand out.

“With the new Sense of Place edition, we’re also celebrating Cadbury’s British heritage and giving travellers a unique memory from their journey.”

Bolder colour navigation and design-led packaging to the shopping experience for consumers in the channel.

The move demonstrates how Cadbury is evolving its offer to meet shopper demand for premium, meaningful products, as demand for gifting, snacking and souvenir purchases continue to shape the confectionery category in GTR.

The new look celebrates the brand’s heritage and creamy taste, while bringing bolder colour navigation and design-led packaging to the shopping experience.

Travel retail exclusive formats, such as Sharing Pouches (250g), Big Pouches (400g), and Big Taste Tablets (280g and 300g), are given prominence, catering specifically to key traveller moments.

Furthermore, the two best selling SKUs will have a special edition designed exclusively for travel retail.

The ‘Sense of Place’ Great Britain edition, launching this month, brings British storytelling and emotional resonance to the fore, answering what the Mondelez has identified as a growing demand for originality and exclusivity among shoppers.

Rolling out nationwide across key UK airports from July 2025, the launch will be brought to life through high-impact activations and engaging in-store experiences.

The brand refresh is being elevated with promotions, such as ‘Win a Weekend in London’ initiatives, at key UK airports.

Travellers can look forward to headline promotions such as ‘Win a Weekend in London’, across key UK airports, as well as engaging activations offering instant rewards with a distinctly British twist, such as spin to win games in Heathrow and Stansted airports.

In addition, interactive photo opportunities at Luton airport invite shoppers to capture special memories to take home from their journey with tastings, exclusive gifts, and limited-edition souvenirs rounding out the experience.

From a sustainability perspective, every Cadbury product in this new portfolio is responsibly sourced, promises the company. Indeed, 100% of Cadbury’s products are made with cocoa from Mondelez’s Cocoa Life Program, which has committed to investing US$1 billion from 2012 to 2030 to help cocoa communities thrive.

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