The Estée Lauder Companies (ELC) has inked a strategic global retail partnership with Duty Free Americas (DFA) to introduce ELC brands into the Americas duty free operator’s shops.

In a statement, ELC says international travellers can browse from ‘a diverse portfolio of iconic brands’ available through DFA’s ‘robust retail network,’ unlocking access to ‘exceptional beauty products and personalised in-store engagement’.

“We are very excited to launch this partnership with The Estée Lauder Companies and its exceptional portfolio of beloved brands,” said Jerome Falic, Chief Executive Officer, Duty Free Americas.

“This collaboration is underpinned by our shared commitment to delivering best-in-class retail experiences for international travellers.

L-R: Olivier Dubos, SVP and GM, Travel Retail Worldwide, The Estée Lauder Companies and Jerome Falic, CEO, Duty Free Americas.

“By integrating ELC’s world-class brand portfolio and deep consumer understanding with DFA’s expansive retail network and operational expertise, together we are uniquely positioned to drive further growth, enhance in-store engagement, and set a new benchmark for excellence in travel retail.”

ELC says the tie-up marks a ‘significant milestone’ in lifting prestige beauty experiences for international travellers and will be a ‘key driver’ in accelerating the brand portfolio across the Americas.

Praising the strategic global retail partnership, Olivier Dubos, SVP and GM, Travel Retail Worldwide, The Estée Lauder Companies added: “This partnership is anchored in consumer centricity – the driving force behind our Beauty Reimagined strategy.

“As we continue to elevate the role of travel retail in building brand equity, we look forward to partnering with DFA to deliver exceptional experiences that deepen consumer connections with our iconic brands and products. We are confident that our work together positions us well to generate strong retail sales growth in The Americas for ELC’s travel retail business in fiscal 2026.”